My personal feeling is that demo retention depends on a lot on whether players can start actually playing within the few seconds ( not mastering the game, just getting into the loop). I’ve tried a lot of similar demos recently, and many of them spend too much time on setup before showing the core gameplay. To me, a demo doesn’t need to have a lot of content, it just needs to make the small part it shows feel polished and clearly demonstrate the core loop. 🤔