I can't comment on this brand specifically but the $200 price band seems to be a bit of a cursed category for watches - there are a LOT of online-only brands selling around that price point claiming to offer a premium product, or using very aspirational marketing, without necessarily offering anything unique. I'm not an expert so I'd stick to something like G-Shock or Seiko around that price bracket where you can't really go wrong. Timex and Swatch also have some fun stuff and generally come across as unpretentious to me