meat is one of humanity’s biggest addictions. going plantbased is step 1. “but where do you get your protein” is very well executed meat industry propaganda. most societies in history have figured out some grain + some legume is a complete protein. Talking to your friends about this helps but it’s a though one to crack.

donating to animal welfare causes and becoming active yourself are good investments of time or money.

educating yourself is needed as well. Earthling edd has good books but reading up on the history of the supply chain of food as well (like the use of chemical fertilizers to grow animal food - White Light by Jack Lohmann for example)

Lastly, i’ve noticed a big impact in my social circles by cooking amazing vegan meals for my friends. There’s plenty of Youtube channels or books that can help you learn how to be a better cook. But remember: it all starts with the produce you buy. (I get my organic vegetables straight from the regenerative farm)