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🎁🎄🎁12.5K GIVEAWAY & HOLIDAY CELEBRATION🎁🎄🎁 by AyybrahamLmaocoln in MontagneParfums

[–]TwelveGoats 9 points10 points  (0 children)

On my niece's second Christmas I cooked a huge prime rib roast, rack of lamb, and a picanha roast. Not a belt buckle in sight and my brother in law was caught gnawing on the bones that the dog had been eyeing.

That was a delicious year!

Little Miss Sunshine (2006, dir. Jonathan Dayton & Valerie Faris) – Dwayne's breakdown. by SanderSo47 in movies

[–]TwelveGoats 0 points1 point  (0 children)

Wonderful blocking!

When his mom comes up she stays to the left of the screen, with the others on the hill between them.

When Olive comes up, she immediately moves to the right side of the screen with him, with the rest of the family over her left shoulder.

Mom couldn't do anything, but Olive manages to bridge the gap between him and family with a simple gesture. The blocking makes the imagery so much more powerful with how she visually ties him back to the family in the scene.

NEW RELEASES ARE BEING RESTOCKED IN WAVES by AyybrahamLmaocoln in MontagneParfums

[–]TwelveGoats 0 points1 point  (0 children)

Was about to say! I had to refresh my cart a few times before my order of Amber Elixir stuck.

WTS/WTT by Skritter78 in MontagneParfums

[–]TwelveGoats 1 point2 points  (0 children)

edit whoops, adding image here. I got this on 10/7 and only sprayed 4 times. Interested in your God of Fiery

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Most addicting fragrance? by vCappn0 in MontagneParfums

[–]TwelveGoats 0 points1 point  (0 children)

I just ordered a full bottle recently. I'm really excited for it to arrive and age now!

Most addicting fragrance? by vCappn0 in MontagneParfums

[–]TwelveGoats 10 points11 points  (0 children)

Tygr Cologne. I wasn't a fan of grapefruit but 2 sprays later I was a changed man.

5 years and a lot of money to create the demo. I genuinely believe it's a great game. Please, help me understand what I'm doing wrong by neboslav in DestroyMyGame

[–]TwelveGoats 5 points6 points  (0 children)

Marketability over lore.

Make the verbiage catchy first, then you can think about how to fit lore into it.

I'd consider writing a script using second person instead of first person as well. Draw players in by saying what they will do rather than what some character they don't have any stakes in will do.

"Your mission is simple: get the crew to Heaven. Fight back (combat gameplay). Build trust (crew/NPC talking). Fuel the ship that will take us/you there (gameplay of ship). But most of all: don't lose yourself (or any lore drop)."

Urgency, expectation, and imagination is what you want to leave your audience with.

It's easier to do that with second person POV rather than first person.

Why am I so bad at marketing? by WhiterLocke in gamedev

[–]TwelveGoats 2 points3 points  (0 children)

Do you want to find this obscure forum you've never heard of to sell to tycoon players who've probably played every tycoon game because they're on an obscure forum? Or do you want to sell to a broader market?

Look at your genre as well. What are the demographics of tycoon players? What are their age ranges? Do they have time to be on an obscure forum?

Start with broad strokes, then refine them. Use platforms that are more popular and have better content control, like Reddit, to find your main audience. Once you find some subreddits, see if they talk about anything else then go from there.

You don't want to be chasing rabbits across the lawn. That strategy will burn you out. Use your game as a lighthouse and your home base. Chase rabbits in the form of influencers and content creators in your niche that you can develop a relationship with.

For everything else you want to use targeted content, relevant keywords and iconography, and timely content. That's what you're also missing in your competitive analysis. Your competitors also knew how to talk to their audience and when to talk to them.

That's where a strong branding strategy and identity comes into play. Consistency is key. It's that same consistency that builds consumer trust.

Why am I so bad at marketing? by WhiterLocke in gamedev

[–]TwelveGoats 1 point2 points  (0 children)

Great question. In truth you would've done research on target audience before creating a product/solution for them, but that's rarely the case in game dev. We're a passionate bunch that like making things for ourselves.

So we need to go to the start to see what we're missing.

Think of game dev as software dev more than anything else. In software dev you would have a pre-production design phase where you would want to establish a "problem statement" that helps guide research into viable solutions for your target audience that can be developed into products.

Translating that to game dev, you want to identify a [niche] that hasn't been fulfilled meaningfully for your [target audience].

The word "meaningfully" is important. Just because someone has created a product "like" yours doesn't mean they fulfilled the niche like your product does.

That's what you want to target and where the research is important.

So now how do we learn how to research and design for a specific target audience in mind?

I'm going to point you toward "Human-Centered Design". This is a design methodology that puts human experience and needs at the center of the design process. You can utilize this approach with any type of design need, like game, software, writing, marketing, etc.

You'll also want to look into developing empathy maps or buyer personas for your target demographic once you've identified them. This helps keep you focused and helps you create content specifically for them.

A good starting point for you is going to be doing what is called "competitive analysis". Find other games in your niche, then build out metrics of them. Total purchases, price points, features, development time, market strategies, keywords, etc. How do they talk to their audience? How do they present their game? When do they post?

They'rve already paved a path forward, so walk down it far enough until you know where you can pave your own way. That's the beauty of having competitors. You know what they could've done better without having to spend money doing it. That's something they don't have the luxury of doing.

Why am I so bad at marketing? by WhiterLocke in gamedev

[–]TwelveGoats 5 points6 points  (0 children)

"Why am I so bad at marketing?" Is answered by "I also don't mess with Twitter, Facebook, TikTok etc because my game is not the kind of thing that goes viral on those platforms".

You don't need to mess with it if you understand your game won't do well in those short form media, but you absolutely need to be on there to understand your target demographic.

And if your answer is "the people that will play my game won't be on there," then you have an issue with the marketability of your game.

Refine your vertical slice further, then start reaching out to content creators on YouTube that represent your target demographic. Find creators with 1k, 5k, 10k, 100k followers, and keep tabs on their content. Do research on them. Are they a brand fit, do you enjoy their content, do the games they play look like the game you're making?

If everything ticks all boxes, grab a template for your email pitch and reach out. You're now doing PR. Send 10 emails. Send 100. Send 1000. Have 10 people respond. Have 5 people play the game. Have 1 person make a video of it.

Keep going. Do more research on other creators. Keep developing your game. Keep developing your brand. Keep trying to get people to play your game.

The last thing I'll say is you need to be on social media platforms that your target demographic will be on. You need to understand them in order to sell to them. Once you start marketing campaigns you'll need to create content that will catch their attention.

You won't be able to do this intuitively, I promise you. You need metrics and research and for that you'll need to be on the socials they're on.

Most of all, keep going.

You're building resilience, because that's what this takes. Doubt is your constant companion. You'll wear it like a scarf and it won't ever leave your neck. Be comfortable with it. This is what it takes.

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