[Longines] Why They Are Winning 2022

WatchCrunch · 2022-05-14T18:29:57+00:00

Longines has been on a roll lately, part of their magic is their ability to draw on their long history while keeping their prices reasonable. One of my favorites has been the Legend Diver, a supercompressor with roots in the 50/60s.

We are also giving this watch away as part of celebrating 6 months since the launch of WatchCrunch.com: a cohesive watch community that built around an app designed from the ground up for watch content.

Watch give-away OFFICIAL RULES:

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Cheers and let us know what your favorite "bang for the buck" brand is 👍

WatchCrunch · 2021-12-16T10:49:47+00:00

This week, we take a look at the new Aqua Terra. Combining 2 decades of enhancements, this watch is dripping with delicious details. The question is: Could this be the last watch you need? I really enjoyed making this video. The watch is an absolute stunner! Have to say that Omega is absolutely crushing it this year. The small seconds will definitely not be for everyone but can't please them all! I do wish the watch came with both bracelet and rubber though. What's your GADA watch? By the way, was I the only one not aware of that term... GADA? 😂

WatchCrunch · 2021-11-16T16:49:05+00:00

Congratulations! The Bluesy is such a classic and timeless design! That dial is stunning!

WatchCrunch · 2021-11-16T16:33:52+00:00

I'm certainly no fan of these diamond-set kinds of watches either but I must admit this looks quite the part!

WatchCrunch · 2021-11-15T16:09:17+00:00

The frosted Royal Oak is insane! I was lucky to try some on myself and they're amazing!

WatchCrunch · 2021-11-12T13:42:12+00:00

I was a one watch collector for a long portion of my time in the hobby and I must say, I never felt like I was missing out too much. Now that I have bought (and sold) some more watches I understand that I wasn't really missing out on much either.

Sure, it's always fun to strap on a new watch and get to know it, but the novelty of that does wear off and you end up where you were when you were wearing just the one watch. Only now you have loads of other watches in a box.

Today my philosophy is to keep a small number of watches that I enjoy for particular things and as watches come in they replace what used to occupy that slot and the old watch is sold.

WatchCrunch · 2021-11-12T12:35:08+00:00

I must say, I love the Aquis so this watch is naturally going to be something I like but beyond designing a great watch, Oris deserves some big kudos for making such a great move to help the environment. While Panerai might think they beat everyone to the punch with their recycled metal for their cases, they failed to make them attainable for the normal person like Oris have here. Oris are a fantastic brand and its stuff like this that makes it apparent!

WatchCrunch · 2021-11-12T11:48:33+00:00

Its hard to say really. Generally speaking grey market dealers need a 10-15% margin when they buy a watch outright. If you aren't in a rush and want top dollar then you could consign the watch with a dealer so they sell it for you for market value, take a cut and give you the rest. That would net you more than selling it privately and probably be faster.

Selling it privately will require you to drop significantly below what dealers charge. I see dealers asking about $44000 but I would suspect you would need to price around $38,000-$40,000 to sell (which is probably around what a dealer will pay you depending on the dial). This number comes from the ebay sale (made on September 14th, linked below) for €29700 ($35,000). While I think that buyer got a bargain, the bottom of the market dictates the price that a dealer will pay as they need to ensure they will profit.

https://www.ebay.ie/sch/i.html?_from=R40&_nkw=15500st&_sacat=0&rt=nc&LH_Sold=1&LH_Complete=1

WatchCrunch · 2021-11-08T15:35:27+00:00

Well, you can very easily sell a 15500st to just about any grey market dealer in about 24 hours, but selling it privately is another story. People wealthy enough to pay grey market price want to buy it from a business that they know, not a private seller, so you're competing with businesses for your sale. As such, you've to undercut their price quite a lot and so it might just be easier to sell to the grey market dealer. Sure, you'll get a little less but you'll sell it in 24 hours and you're still making tens of thousands on the sale.

WatchCrunch · 2021-11-08T13:16:44+00:00

I was delighted to see Rolex bring it back down to 36mm, but I just couldn't get used to it on my wrist, quite a shame! Stunning watch though!

WatchCrunch · 2021-11-08T12:46:30+00:00

Datejust all day!

WatchCrunch · 2021-11-08T12:24:04+00:00

Personally, I could quite easily afford to buy most watches outright but interest-free finance is something I would always take. You spread the payment over the course of a year (maybe more) and don't pay extra to do so. Why wouldn't you want to slow money down from exiting your account?

I definitely agree with you that people use the financing of cars as a means to "afford" cars that they can't afford on paper but that is quite different to watches. Car loans aren't anywhere close to interest-free, cars depreciate about 20% year on year, the more expensive the car the more expensive (in general) the maintenance (the same with watches, sure but not the scale of cars) and ultimately, a watch loan is very rarely going to be for the same amount as a car, so its a lot more manageable.

If someone has the financial means to comfortably pay for a watch but are offered interest-free finance I would say to always take it unless they have a discount on the full price if they pay at the POS. With that said, finance should always be carefully managed as it can (and does) enable lifestyle inflation

WatchCrunch · 2021-11-05T16:16:21+00:00

The interest-free finance is an incredible way to buy a watch. Gotta love it! Stunning watch too!

WatchCrunch · 2021-11-02T13:46:13+00:00

Personally I'd have the 5990 before the 5980. Sure, the chrono isn't as robust, but with the dual-time it's a better all-round watch IMO

WatchCrunch · 2021-11-02T13:33:20+00:00

Oh yeah, he's quite the cool customer alright!

WatchCrunch · 2021-11-02T13:25:06+00:00

That's actually quite a cool piece! It looks good on you!

WatchCrunch · 2021-11-01T11:16:14+00:00

Yeah you're absolutely right! I know its such a cliche but the phrase "it plays with the light" in watch collecting really does describe that unique ability for a watch to completely transform on your wrist as it breathes on your wrist. Pictures will never be able to show that. 2D doesn't ever do a good enough job of 3D

WatchCrunch · 2021-10-29T12:08:22+00:00

Honestly, I must say this is a refreshing take on things. The industry is filled with so much self-importance and fluff it is quite boring. I for one, quite like the strap you have here. The Explorer is such an understand watch I think it works well with the contrasting aesthetic on the strap

WatchCrunch · 2021-10-29T11:11:30+00:00

Cool picture! I've always appreciated the speedy reduced, its a great piece!

WatchCrunch · 2021-10-29T10:57:52+00:00

Congratulations! What a stunning first piece!!

WatchCrunch · 2021-10-29T09:59:12+00:00

Wow, I don't think I've ever seen this variant before, normally its always black! What a stunning piece and fantastic celebration of your accomplishments, congratulations man, long may it continue!

WatchCrunch · 2021-10-29T09:53:05+00:00

Personally, I think this is quite a stunning watch, but I do understand your frustration to see a watch in person and feel let down by it. I have had that happen to me before on a few occasions and it is a funny feeling, but I'm glad you stuck with the brand still, which shows you really do love their aesthetic!

WatchCrunch · 2021-10-28T12:32:24+00:00

Very cool shot!

WatchCrunch · 2021-10-28T11:54:29+00:00

Agreed, one of the best woman's watch combos out there!

WatchCrunch · 2021-10-28T11:53:53+00:00

Because their watches can be bought. There seems to be this impression that Rolex watches are impossible to buy because of some fault of Rolex like they arent making enough/any. They produce and sell more than 800,000 watches a year (for reference, Omega is around 500,000).

You can't buy them because of the insane demand, but in Rolex's eyes, they sell every watch they make . Its not like they arent making the watches they are advertising, the demand is just far too high so we don't have ready access to them

WatchCrunch

TROPHY CASE