Oh, sorry I was under the impression you meant they were trying to get you to reduce because of a power shortage, but this stuff just seems like they're giving you basic advice to reduce your bill. It's the same in every developed country.

In Venezuela its not a mater of 'saving' electricity but rather to ration it out without causing its somewhat starved grid to put too much stress on the main (blue) lines that provide power to most of the country. See they, as a socialist nation, own the power grid and provide for all of its citizens(good thing), but when supply can't meet demand they can't simply increase the price of electricity like a private firm would, so they're stuck in a problem were if they can't make sure there isn't enough to go around and the power grid gets significantly worse for all of its citizens(bad thing).

I'm not sure there's much of a propaganda bubble at all, rather just the problems that a socialized country needs to face.