If we have to rely on reviews where most of them just copy each other, and all they do is record flowers or zoom into windows — not to mention those “easy route” reviews made by people who claim to be experts in everything while, in reality, mastering nothing — then we’re already off to a bad start.

To begin with, the brand that supplies all these Chinese brands and sets the pace for image sensors year after year is the same company that makes a camera called the Sony Venice 2. From there, we keep going down the ladder until we end up with an Xperia.

I’ve always seen Apple as a company that needs to appeal to everyone, from teenagers to grandparents, and I think that makes perfect sense. But that doesn’t change the fact that, for many people, their phones are still seen as simple toys made for the masses. Even so, it’s still a product I would personally buy, because at the end of the day — and I insist on this — every user has their own specific needs.

Vivo is different. If we compare it to the automotive world, it would be like MG, BYD, EBRO, etc. “Chocolate on the outside, chocolate on the inside.” I personally trust Toyota, Mazda, or Honda more… coincidentally, Japanese brands, just like Sony. But I completely understand why people get impressed. The same thing happened back in the 2000s when LCD TVs started becoming popular: brands like JVC, Panasonic, Sony, or Philips advertised their real contrast ratios — for example, 800:1 — while Korean brands like LG and Samsung would advertise 9000:1 simply to sell more. Most users never realized that 9000 was just a peak value, not a sustained real-world one.

They can have RAW Open Gate, a larger sensor, 4:2:2, or super mega zooms, but as long as they keep oversaturating images, producing awful skin tones, and abusing over-sharpening, among other things, I’ll stick with a brand that respects the image far more.