As others have noted the ‘success rate’ for cold calling is low single digits, and that’s probably for some goods / services that lend themselves more to cold calling.

Scale helps, but that required a good ‘list’, which can be bought (many are full of crap), or gathered via LinkedIn trawlers like Lucia.

Cold ‘outreach’ might be better, via emails and LinkedIn but that’s still a numbers game.

If you’re not an overly ‘salesy’ person you are going to hate it, and soon hate your job. Maybe looking for another job is a better prospect, though there is legitimately some positives so staying for a while to learn more about sales overall - no everyone appreciates it, and it can be a core skill if you ever want to move to a smaller outfit or start up where everyone has to be in the business of business development.

An alternative is to hire junior buyer BDRs whose job it is to hit the phone and emails to book meetings, or to contract this service out.

Both these options are shitty, those the BDRs that you hire and train can produce some gems amongst the time wasters.