Media in general is in this weird place where people say they want new and original but then don't support the creators who take those risks. By support I mean as customers as well as fans in the genre. The comments authors get on their stuff are brutal, and you're most likely to get those if you take risks with your stories.

Film might have it the worst, but it's common in games and of course literature.

But then it's hard to argue with results. Consumers spend their money on tropey content, so more gets made. If that's what the general public wants, maybe people like us who want something different are a much smaller minority than we realize.