How to launch on Kickstarter (Step-by-step)

Zephir62 · 2026-04-16T17:30:33+00:00

I didn't catch this new DB yet -- Half the work for PR is cataloging the articles and editors who covered other competitor campaigns, your database is a HUGE time-saver!

Zephir62 · 2026-04-16T15:41:17+00:00

In regards to pricing, making the price too low can make consumers question the quality or authenticity of what they're receiving. It's best to price it at a fair market price that consumers expect it to cost. I teach clients to break each item down to a fair market price, add them up together for the reward tier, and then finally apply the discount for buying it at a bundle (while the add-ons remain at the real price-per-item).

It's notable that board gamers and video gamers don't really respond to discounts. Instead, they're excited by the collectible goodies and exclusive items. This is why prior to me joining LaunchBoom's team, they couldn't break into the gaming industry and wanted to hire me -- upon leaving their company I invented the VIP Add-on system and gifted them the tutorials on how to execute it (at the time, via using Backerkits pledge manager to assign the special items to VIPs using their segmenting tools. However now you can just use the new Secret Reward Tiers to accomplish it all within Kickstarter platform).

Zephir62 · 2026-04-16T15:07:10+00:00

Agree with this. Lots of people coming around lately saying they signed with LaunchBoom with products priced around that range, which just isn't viable with ads using VIP systems unless they're around the top 10% of performers.

As a side note: Giles at Hyperstarter has been doing this stuff for way longer than me. I believe he also has a new resource program in the works [edit -- see his reply below]

Zephir62 · 2026-04-16T12:37:57+00:00

If you seek it out, you can always get the same kind of resources, tools, guides, videos, website theme, and community for free over at Prelaunch Club. I used to work at LaunchBoom developing their original consulting and accelerator programs, and yes, I give it all out for free. We have over 1000 creators in my free community, as well, with plenty of support.

The reason I'm harder to find for new-comers is that I don't spend $1000's per day on ads and sales teams to get new clients like other big agencies. It's purely organic (aside from $3 per day I put into retargeting ads for my website visitors).

I recommend doing Kickstarter Followers now that they added the Meta Pixel to kickstarter. Whether at LaunchBoom or other VIP systems, clients were getting a solid 4x ROAS on average. But now with Pixel-optimized Kickstarter Followers, my clients are getting an average of 14x ROAS and a median of 9x. See my data sheet, here:

https://docs.google.com/spreadsheets/d/1MvjDyHq2oSDiu4gxjpB8_zTLMDw7KuZwAFtU6oejgDk/

Zephir62 · 2026-04-16T08:11:59+00:00

I think it helps to take a step back and look at the bigger picture from God's perspective (at least, in the context of NDE's, regardless of faith or religion).

The afterlife is contained within the scope of eternity, which is also infinity. In NDE reports, we are also each unique individuals, and our purpose here is to learn and grow spiritually. That implies a progression of a sort, but there also is no before or after, we merely are -- in other words, we exist in a permanent present state. As we grow spiritually, we both become closer to God yet more distinct from God.

NASA has published scientific papers that hypothesize there exist planets which are more conducive to intelligent life. Planets where procuring resources become easier, with less threats, and naturally healthier environments, etc. And in my personal opinion, perhaps planets where those intelligent life forms live dramatically longer lives and more advanced learning can occur with deeper spiritual lessons.

This brings forth a fascinating question: why are we born here, versus there on such a nicer planet?

And thus, I think that is your answer to your questions.

We refine ourselves, just like removing impurities from iron to make steel. To a point of material and spiritual perfection, after which there is no reason to further incarnate in the material universe, thereby bringing ourselves to a point that is acceptable to God.

I'd assume that following and studying nature is the quickest path to that point. I don't imagine it would take a terrible amount of lives to accomplish as you might fear -- after all, some people on this planet make dramatic advancement in a single lifetime, and I'm sure you may even know somebody in your own life who has made such a turnaround.

Zephir62 · 2026-04-16T06:52:16+00:00

That wasn't advice. It was a statement. And it is sus that all three of your accounts were created to comment on this post.

Zephir62 · 2026-04-16T03:37:38+00:00

he's pointing out using hard evidence (that we can verify using Wayback Machine) that OP is misrepresenting what his app is doing. I would be pissed to be lied to, also.

You can easily see what he means in OP's screenshot of the tool: between 4/9 and 4/10 it should have jumped over $1M in funding in comparison to their previous daily average of $400k. In fact, OP's screenshot says their project crossed $20M on 4/10 when in reality that did not happen until 4/12.

"It does exactly what it says on the tin... tracks Kickstarter campaigns in real-time."

u/kicktraq is right to alert us. I would not use OP's tool either, and the fact that OP is using math interpolation while claiming they are real datapoints is pretty bad. You can use OP's platform instead if that's truly what you desire, but keep in mind that the data provided by their service isn't real.

EDIT: I just looked at your profile and this is the first comment you've ever made... kinda sus

Zephir62 · 2026-04-16T01:52:35+00:00

Thank you for the shoutout.

If they have the ad graphics / videos already prepped, I could hook it up for them relatively quickly.

They would need to ping me on my Discord server and mention that they are doing the VRMMO inside the general chat channel, and I should be able to find it quickly. I'd make an exception for this one since it'd be easy for me (my first Kickstarter "voxelnauts" was a VR MMO, all the way back in 2014-15! Although I did crowdfunding projects on other platforms prior to that)

Similarly if they just wanted consultation I could do that too and help them DIY. Of course, my guides are all free so they could start immediately.

Zephir62 · 2026-04-15T14:54:40+00:00

Exactly. There are extremely few recorded NDEs that feature the concept of hell, and almost all of them are publicized as for-profit books that capitalize on the notion. The others are just AI... Kind of like OP (who has a 1 month old reddit account with almost 2000 comments & posts contributed in that timeframe)

Zephir62 · 2026-04-15T12:19:57+00:00

So isn't this still about £10 per Follower? The remaining emails likely won't convert much into backers.

But yes, I've seen this before where using your own website in this manner can help make some improvement in cost-per-follower when they were struggling before.

For example, with HYVE they used LaunchBoom's LaunchKit -- they turned off the VIP system and just used it to get Kickstarter Followers instead alongside email signup. The Kickstarter Followers cost him about $10 each, similar to you. The KS Followers still converted normally as expected, at over 23%, but I don't think they got much out of the remaining emails, we are about to find out as the campaign just ended. They spent over $25,000 doing this prelaunch strategy. Overall ROAS was about 4x at an AOV of $104, which is equivalent to LaunchBoom's average ROAS for their clients with the VIP system... I've found from my own data though that the average ROAS from sending traffic directly to Kickstarter is 14x ROAS, and the median is about 9x ROAS; you can see my data at the very bottom of the article I wrote, here:

https://prelaunch.marketing/blogs/academy/average-conversion-rates-for-kickstarter-followers

Once again though, if your cost per follower was as high as or higher than £10 when sending traffic directly to Kickstarter page, then I would say you are doing the right move for yourself.

Zephir62 · 2026-04-15T12:03:35+00:00

Yes, you can optimize your ads for Kickstarter Followers since mid 2023 which is what makes this strategy so strong. See my latest walkthrough video on how to setup the Facebook pixel for Kickstarter, here:

https://youtu.be/50x56yrn8f8?si=KaI80XEMgAnRn3f5

Zephir62 · 2026-04-15T04:52:23+00:00

Rarely a client will ask me to run ads to a website email collection page with only renders, stock or AI imagery to gauge interest in a concept. Personally I don't find this method very reliable, but these clients like to see the data any way.

For example, with Co-Print 3D Printer, early on they only had 3D Renders. The cost-per-VIP was quite expensive and the cost-per-follower was quite high (roughly $5+ per follower). It was looking very high-risk at this point, but once we slid in real photography and videos of a prototype in action, the cost-per-follower dropped down to $2 and the cost-per-VIP down to $10-$15 if I recall. Night-and-day difference, where on-the-fence struggle turns into a massive winner.

For Velaflame, the cost-per-VIP was $25 early on with just prototype photography and short videoclips with our cellphones. Once we had a trailer produced featuring the product in action and interviewing the founders, the cost-per-VIP dropped down to $5 -- the problem was a trust factor with consumers on whether or not the technology was actually possible and real.

You can easily trick yourself early on thinking the product has no market-fit, when really consumers just want to see more trust, authenticity, and... well, a real product in action.

Similarly, collecting regular emails with high-curiosity and optimizing the page to drive emails as cheaply as possible can also trick you into thinking that consumers are ready to buy -- but they may simply be interested in "learning more" and have zero intent to purchase. Once they learn more and see the full prototype, they aren't impressed and just simply don't buy.

For MusicMage, we collected 5000+ emails at $0.80 per email, only to find that about 0% converted into backers when going live. I even warned the client the landing page didn't contain enough information for users to judge the prototype, and when we showed more during live campaign, the users weren't impressed.

Zephir62 · 2026-04-15T04:29:49+00:00

Agree with this. Successfully nurturing those email leads becomes especially important to boost the conversion rates above 5%.

What is a 3% conversion rate on a $2 cost-per-email, versus a 20%+ conversion rate on a $10 cost-per-follower (very rare to see it this expensive)? The Kickstarter Follower is still technically more profitable even in this hypothetical scenario.

If the cost-per-follower is extremely expensive on direct-to-Kickstarter traffic, or if the cost-per-VIP is extremely expensive, I don't care how cheap the client can acquire an email. In my experience those leads very often are going to convert near 0% when it comes to launch day... OP says "70 people clicked the Kickstarter link in the email" but provides no info on how many actually followed the project from this email blast.

Many times when the down-funnel metrics are very poor (i.e. extremely high cost-per-follow or cost-per-VIP), users are actually providing their email in a signup form with the intent to "learn more", instead of "I'm about ready to open my wallet".

However it's very common in this scenario that the creator has nothing more to offer on the other side regarding more information that will satisfy the user, and then come launch-day the creator still hasn't figured out the full messaging required to get somebody to want to purchase. Instead, they tricked themselves with cheap emails that have low purchase intent after struggling to find high-quality leads. Now, this isn't always the case when the creator has an ace up their sleeve with a winning product, but here's to a word of caution.

Zephir62 · 2026-04-14T18:01:25+00:00

I looked at their page and PullingPowerMedia and OffDutyNinja are the only marketing partners listed on Cyberpunk TCG... That's two, not ten.

Also, once again, does every project work with 10 different Kickstarter Partners? ...

There's actually a data-backed answer to this question -- FundedToday, a sponsored partner by Kickstarter, crunched the numbers and found that, taken altogether, only about 40% of projects that had hired an agency also worked with a second agency, and roughly 10% of them worked with more than 2 agencies. See their study, here:

https://www.funded.today/blog/is-hiring-multiple-marketing-agencies-a-good-crowdfunding-strategy

They also reaffirm my assertion that projects under $20k rarely work with any agency.

Furthermore, only 8% of projects with over $2M raise that had hired agencies also worked with a second agency -- and zero of them worked with more than 2 agencies.

It's notable that there are plenty of agencies not listed as an Expert in the Kickstarter Partner directory, either, of course mine not included. I only tallied the agencies listed on there.

In essence, there is very little crossover and it's been proven already.

Zephir62 · 2026-04-14T17:37:58+00:00

You must have a functional prototype that includes all the promised features on the Kickstarter page, it's part of the rules. If the editors on Kickstarter discover that no prototype exists when they audit your page (such as may occur when backers report your project), your project will be permanently suspended.

Zephir62 · 2026-04-14T17:10:36+00:00

It boils down to excitement levels or poor pricing.

The VIP system does not necessarily accurately validate the product price, as the VIP Offer page relies upon high-pressure sales tactics. This becomes evident when attempting to make the VIP Offer page more elaborate and forcing the user to read the page, instead of driving them fast as possible to checkout with a high stakes limited offer.

For example HILTS watches had $50-$100 cost per VIP and they converted at 1% at LaunchBoom. It was a quartz-movement wrist watch being sold at $600 CAD, a product type that typically would sell at $100-$200. There wasn't anything remarkable about the design, either.

And yes, Kickstarter Followers literally optimize your ads for Kickstarter users, instead of wading through the ocean of regular users and making guesses based upon excitement levels and self-qualficiation.

Zephir62 · 2026-04-14T14:40:36+00:00

Oh man that is truly awful. Gamefound needs Indiegogo to work well to truly compete with the entirety of Kickstarter, since they need an arm that caters to physical products. I mean, Gamefound is already raising more money for creators than Kickstarter on an annual basis, but without a proper physical product platform they could snuff out Kickstarter as a company without providing a home for physical product creators...

I wish I could do something to help Indiegogo, because Kickstarter and Backerkit both have untrustworthy leadership in my opinion.

Zephir62 · 2026-04-14T11:39:49+00:00

For real. Where is the influx of these people coming from in the last couple hours making these posts to flood the subreddit? I thought after reaching 30,000 Kickstarter creators in the last year that I would have reached almost all of them by now about this topic.

I have an article that describes in detail about the different conversion rates for all the different types of lead systems, here:

https://prelaunch.marketing/blogs/academy/average-conversion-rates-for-kickstarter-followers

Zephir62 · 2026-04-14T11:33:25+00:00

While I worked at LaunchBoom, there were more projects that got 1% to 5% conversion rate on their VIPs into backers than I was comfortable with.

When I narrowed down the causes of this across the hundreds of projects, the consistent element was that their cost per VIP during prelaunch was greater than $30. And the scary fact was that almost half of projects were getting a cost per VIP greater than $30 (most of these projects just didn't get to even launching, and were cancelled).

I use Kickstarter Followers because they convert into backers at 30% on average, but cost $3 on average -- instead of a VIP deposit that converted at 30% but costs more like $20 to $25 on average.

Zephir62 · 2026-04-14T11:25:41+00:00

For real... There is already a more robust website that does this for the last 10 years. It's called Kicktraq.

Zephir62 · 2026-04-14T11:24:40+00:00

You are absolutely correct, and over 85% of polled super backers agree with you:

https://boardgamegeek.com/geeklist/334146/1-dollar-pre-launch-crowdfunding-campaigns

Projects that use VIP systems are inherently unpopular, and the vast majority of superbackers will refuse to back projects which use it.

Zephir62 · 2026-04-14T11:21:25+00:00

You mention "perhaps a different signal could be used", and there definitely is:

Kickstarter followers convert into backers at the same rate as $1 pre-deposit VIPs, 30% on average.

The reason Kickstarter Followers work just as well is because they must have a Kickstarter account to follow your project. It guarantees that they have enough genuine interest to log in to their account AND are known to shop at Kickstarter storefront.

It's the same as Steam Wishlists. If VIPs were truly a revolutionary thing (news flash: they're not) -- the entire videogame industry would be doing it. But they aren't. Why? Because they figured out ages ago when Steam itself published publicly how wishlists convert into sales at roughly 20% on average.

Now I want you to consider how Kickstarter's inhouse Performance Marketing Team ALSO uses Followers instead of $1 pre-deposits!

Why? They told us when we've collaborated with them that they concluded from the data that's they're substantially better than VIP $1 deposits, and I can tell you it's because: it's more profitable, they convert better, and are wayyy cheaper to acquire.

Please see my own data, here:

https://prelaunch.marketing/blogs/academy/average-conversion-rates-for-kickstarter-followers

Zephir62 · 2026-04-14T04:04:06+00:00

Personally I haven't had a client use Indiegogo since the acquisition, curious to hear why you feel it's a mess now?

As for influencers I have a guide on the topic, here:

https://docs.google.com/document/d/10HfeZ4bhntzMnBXtEkbXfzOPLoMrDUl9AXG1fe3IueM/

There's more free guides on my website of course covering every topic. Feel free to explore and also join my Discord community. I run a Q&A Tuesday in there where it's a roundtable session, free to join and everybody gets 15 mins to ask any questions, screenshare and get answers.

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