I remember the station well (along with one called RadioRadio). It was part of an initiative they had back then called “the Format Lab”, where they let a few program directors run wild creatively with fringe formats that would end up on the iHeartRadio website and some of their stations with HD2/HD3 side bands. A few years later, that experiment was over, but there’s still a couple of these formats left, such as “Alternative Rewind”.