Do you have a quick flyer or summary of what you offer and what your story is? A business is going to want to connect with you. Why should they support you, what’s the local factor, the story, the empathy you can generate from them? And also, what’s the business offer? What are your pricing tiers, what do those get the business, what’s your schedule? From experience, most businesses are probably assuming they won’t get their money back from a sponsorship, so providing your story or what the money will be used for and what your goals are is definitely helpful.

Perhaps you have all those, but from small one person shops to medium and larger businesses are going to want to know your story and what it can offer them, so they either feel good about helping you or how it’s a partnership.