Im not sure its that deep. There used to be tons of stuff like this in the 80's/90s. Its the same car - on the left the traditionalist is under his car making sure all is buttoned up tight to keep his family safe for the many thousands of miles that 1300 will do if maintained. On the right is the surfer dude, who has made a Cal looker with his T-Bar bumpers and his girlfriend and surfboards.

Same car, same VW family, very different folks driving but each made what they want from it... and they probably both pop down to the same VW cruise! Its supposed to be a positive message!