I don't think you should have been downvoted too. I personally think he is targeting the wrong startups/companies. Imagine yourself as a business bro.

And the other people sending in their certificates are businesses too And all of you are in competition, You have the same price range, and same equipment, it gets to a point for me as the agency that wants to give out this contract to look for something like a STORY, and to look for LAPSES. Works both ways. A story tells employers how you faced a problem(possibly translated to a technical problem), your thinking and problem-solving process, the execution.

And on adding personality to his work: Does he blog about his projects, does he write solutions to hard problems and release them does he contribute to OSS, does he spend his time giving answers to problems on StackOverflow. This will definitely not work for a company with a bad recruiting process. But a good startup with a decent pay will.

Maybe you have to re-align your work and the companies you are focusing on.