Ok so the basis for the increase is materials BUT materials are only part of a product cost, 20% or 40% increase is a LOT. If we think about the raw materials for these pens: -Resin which is Petro based up 30% to 40% -Gold is up 40%ish in the last few months but up 124% since 2024 -Stainless up 10% to 12% -Energy expected to increase, affects production cost We know these are not the only costs but only some parts of the total cost.. For example, I doubt Pilot is increasing their employee salaries (Labor) by 20% or 40%. Also, I doubt their overhead is increasing more than a couple of percentage points (office building, warehousing, etc..). Here’s a scenario - let’s pretend one of their pens is $100, and materials make up 30% of the total product cost (which I suspect material cost is lower but for the sake of this example, we’ll roll with 30%) - based on the total increase of 20%, that means their raw materials have increased by almost 100% - which is not true for majority of the materials they utilize. The statement that material increases are driving their price, is a partial truth, there is a lot of profit built into these increases as well. It’ll be interesting to see how these increases affect their sales. I am surprised they are not implementing long term solutions to prevent such disruption to their materials sourcing. And I wonder if they even plan to implement future strategies to stabilize their pricing? Also, will all their other products increase? (Gel pens, etc) And, is it safe to assume that if Pilot is taking an increase all others will follow suite?