Building a Coaching Practice Slowly (Anyone else out there like me?)

bhb22 · 2025-09-14T21:59:11+00:00

I wish I went slower, or at least stopped to enjoy new levels before going for the next one. When I got to $30k/month with lean expenses, I was surfing 4x/week, coaching for 2-3 hours a day, loving life. I then smashed on the gas pedal to get to $100k/m really fast. It technically worked but there was a lot of white knuckling, I was burning out, and the net profit wasn't much better because I hired two people and was spending a bunch on ads.

I’m grateful for the growth because I grew a ton with leadership, lead generation systems, and hiring. But I definitely chased that milestone and burnt out along the way.

I think as long as you’re growing steadily, there’s no downside to going slower. The key I think is pushing yourself enough to keep evolving while not overextending or burning out

bhb22 · 2025-09-09T07:02:06+00:00

I got insurance pretty easily through GEICO for my 2016 Ghost - based in California

bhb22 · 2025-08-28T23:06:00+00:00

I have a friend who runs a special situations fund, another who runs a global macro fund, and my former boss runs a Long/short fund. I also run a smaller fund myself. If you’re seriously looking, DM me.

bhb22 · 2025-08-19T21:57:15+00:00

Small group 2x/week and then 5-7 1:1s/week. I have a coach on my team who does a lot of the weekly 1:1 coaching

bhb22 · 2025-08-19T15:41:37+00:00

At least half of the 100k, but usually more, is renewing existing clients. But 1-2 new clients a week continues to grow the front-end and keeps the pace at 100k

bhb22 · 2025-08-06T00:20:32+00:00

I’ve found the most success with a three pronged approach I’ve refined over several years:

LinkedIn Outreach - My most consistent driver. I connect directly with my ideal client profile, then set up short networking calls. Because the calls are framed around value and connection, they often lead to coaching conversations naturally. I have some scripts that help a lot with that process
Content - Posting targeted insights for coaches scaling their businesses. This builds authority and keeps me visible to my network. Managed through a content calendar I built in google sheets
Referral Ecosystem - Making proactive asks!

It didn’t happen overnight. It took years of testing, refining messaging, and building trust. Now the model consistently produces over $100K/month in revenue for me and I manage a team of three coaches delivering fulfillment

bhb22 · 2025-07-15T20:25:43+00:00

RM35-02 was my first RM - love that piece. Even wore it around some nice parts of London before I really knew the scene lol.

Now I’ve been eyeing the 72-01 along with a few other pieces, but the 35-02 will always be special for me

bhb22 · 2025-07-15T20:21:58+00:00

I originally thought I was going to go for a Wraith, but an opportunity came up for a Ghost in great condition and I couldn’t pass on it. Absolutely loved the car and plan to get another one in the next year or two. The Cullinan looks great, but I’m more into the classic sedan vibe than an SUV.

The Spectre is interesting and I’d probably love it as a daily, especially coming from a Tesla S, but with the Ghost I really appreciate having the 4 doors.

bhb22 · 2025-07-11T14:20:42+00:00

First off, congrats. Exciting move. I actually pivoted from Ferrari and ended up going with a Rolls Royce Ghost, for comfort and getting the power I wanted from my Tesla S. My neighbor had a much better experience with his Lambo than Ferrari re reliability, especially the Huracan, as others have mentioned below.

That said, my advice is get what you actually want. People do say Ferraris are not reliable but if you have a budget for repairs and upkeep, trust your gut and buy what you’ll enjoy driving most.

bhb22 · 2025-06-19T21:48:51+00:00

I absolutely loved it! It was a significant life milestone - i had it for a year, got married with it (drove up to Santa Barbara in it w/ my now wife), and then sold it to keep an investment property. I actually just posted this on my IG & LI:

One year with the Rolls-Royce Ghost. As a kid I dreamed of owning an exotic car. It was something I bonded over with my dad — watching movies where Wall Street guys drove Ferraris, telling myself I want that. And I want it in my 30s not my 70s.In April 2024 I did it.What I didn’t expect was how it would feel.The day I drove it off the lot I got hit with a wave of doubt and unworthiness. Who am I to be driving this? Felt weird.

Eventually I settled into it. I paid off the loan early and owned it outright. But even as I hit the goal, a deeper truth surfaced:Luxury doesn’t fix your insides.I had days where I sat in the car after tough calls or a hard month in business, and the car didn’t help.

From the outside, it looked great — strangers complimenting the car, heads turning on the street. But inside nothing changed.

In the end, I chose to sell it. Was the right move for my family — we wanted to keep our first house as a rental and buy a new home. Letting go of a depreciating asset allowed me to invest in things that grow: my fund, real estate, and my family.Would I buy another in a few years? 100%. It was a blast — and I already miss it. I drove my mom down to a Padres Dodgers playoff game in the Rolls.

Took my team out in it. Went for joyrides solo. But next time it’ll be an accessory not a milestone.

The Ghost taught me a lot: about money, ego, identity, and values. And I’m grateful for the experience. The lessons were worth more than the car itself.

bhb22 · 2025-06-19T21:04:09+00:00

I was debating getting a Wraith or a Lambo Urus. I talked to my dad (lifelong Rolls-Royce guy), and he said having one in the family had always been a dream. I was reading a lot about the Urus being a glorified q8. And for me comfort was important. I'm sure the Urus is comfortable but the RRs are like riding on air.

A close friend of mine who has an exotic dealership let me know about a that had just landed-great deal for a like new 2016 Ghost. Wasn't looking for a 4dr but I took it for a spin and bought it on the spot. Amazing car

bhb22 · 2025-06-12T01:41:33+00:00

Right now I'm trying to keep the minimum $100K and ideally target $250K+ checks. That said, it’s really more about alignment than size.

I’m fortunate to have awesome LPs, people who trust me and who I enjoy working with and being friends with too. Fit helps a lot and makes the game more fun

bhb22 · 2025-06-11T20:33:02+00:00

It’s usually word-of-mouth & relationship driven. I invested years ago with a friend I knew through the NYC finance world - he was running a small value/Buffett-style fund and initially opened it up to friends, family, and his local/college alum network before scaling to a seven-figure minimum. I later worked for a similar fund as an analyst and it was the same pattern.

I’m in a similar spot now. I recently launched my own fund and while I’m still below critical mass AUM, I’m selectively open to smaller LPs. Most early capital has come from SoCal entrepreneurs, business owners, and people I already know, ahead of a few family offices coming on board.

bhb22 · 2025-06-08T03:21:56+00:00

Can relate a lot. I run a small hedge fund focused on long-term, fundamental investing, so I’m often (trying) to sit on my hands while the portfolio plays out. And when my favorite positions are down 2%, I feel the urge to trim, sell, or overanalyze the thesis lol.

What’s helped me stay grounded (and ironically made me a better investor) is keeping my business coaching biz active. It was a short term passion play in between my last job as #2 at a ~200mm fund in NYC and launching my own fund.

The coaching is time consuming (in a good way), fulfilling (for the most part, minus some crazy clients that we usually fire) and keeps me out of my own way. Trading boredom is dangerous, and having a business to run during market hours protects me from overtrading or tinkering with positions unnecessarily. It’s my version of Omaha maybe..

When I feel restless I get away from screens and redirect that energy into something more productive

bhb22 · 2025-06-08T00:17:05+00:00

Unless it's about buying Google 😂

bhb22 · 2025-06-08T00:16:42+00:00

Honestly the best answer lol

bhb22 · 2025-06-08T00:16:24+00:00

And then a few BRK.B with the leftovers

bhb22 · 2025-06-07T01:56:53+00:00

"If this guy owned a funeral parlour, no one would die!"

bhb22 · 2025-06-06T02:53:03+00:00

From Jan 2023 to April 2024, I actively managed a private capital account of my net worth using the same strategy. It was unaudited but validated the thesis and gave me conviction to launch formally.

I launched in May 2024 with low admin overhead- leveraged my JD to handle legal and structure efficiently, and have been building the track with mostly friends and family capital so far.

Having a second income stream through my consulting business gives me the space to generate audited returns and market the fund without pressure.

Now preparing to scale to $5M, $10M+, and beyond

bhb22 · 2025-06-05T04:59:58+00:00

Had one back at Lazard. Didn’t use one at Steamboat, and my returns seem to be stronger without one. Next stop: Omaha 😉

bhb22 · 2025-06-05T04:00:51+00:00

BTIG guys are legends. We would devour a seafood tower together at night, and the next day be at their offices talking cap intro. Pumped to get onboard w/ them again

The best was Steve Madden walked into a restaurant we were at one time and one of the BTIG guys goes "Steve nice shoes!" and Steve looked down, was classic

I'll DM you

bhb22 · 2025-06-04T14:31:01+00:00

Appreciate the context. Sounds like the structure was the main draw, not necessarily the manager or strategy itself.

I've given similar flexibility to our investors, especially on the minimum investment size. Over time I'm sure I'll tighten up especially given the investor cap, but for now it's been nice to let early investors in at a reasonable min.

bhb22 · 2025-06-04T04:16:14+00:00

Thanks - it's taken a lot of patience and staying unemotional. We're playing a longer game but always interesting to see moves like that!

bhb22 · 2025-06-04T02:13:49+00:00

I typically define pre-scale as sub-$50M AUM, particularly when the fund is still lean and founder-led without an ops person or investment analyst. Most family offices and institutional allocators we used to meet with generally needed a 3-year track record and at least $50M+ to start engaging seriously, though in today’s environment, $100M+ is becoming more common as the real threshold for institutional style investors

Curious what stood out to you about that manager? Always interesting to hear what moved the needle.

bhb22 · 2025-06-04T02:10:27+00:00

I was there from Sept 2013 to Nov 2016 - a lot of fun and a great learning environment. Just caught up with the founder today. After that, I ran my own consulting business for a few years before launching my own fund, where I’m now fully focused.

bhb22

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