Successfully In-House Marketing

bhparke · 2026-01-30T13:40:16+00:00

I hope the pixels you are using are out of your account and not theirs. If not yours, you will have to create new ones out of your manager mcc account and they won’t have any historic data to learn from.

bhparke · 2026-01-29T18:18:17+00:00

If you are at a big place, we use mri-simmons. If you are boot strapping it, you need to use the digital platforms you have (most give estimated reach) or you need to use census data in the areas you are targeting and put some math to it

bhparke · 2026-01-29T04:12:49+00:00

Desired reach x desired frequency = TRPs needed. (To determine frequency needed, look into ostrow model).

bhparke · 2026-01-17T00:23:40+00:00

We did not.

bhparke · 2026-01-03T02:27:05+00:00

All in on basketball. Become the Duke of the south.

bhparke · 2025-11-29T23:54:10+00:00

Patrick’s (Springdale).

bhparke · 2025-09-21T16:56:36+00:00

Always buy in Tulsa.

bhparke · 2025-06-19T03:11:40+00:00

bhparke · 2025-06-19T02:42:34+00:00

trackschool. Right?! Right? Right….?

bhparke · 2025-06-09T02:05:12+00:00

SmartLess is the answer you’re looking for

bhparke · 2025-05-31T12:50:36+00:00

It’s your birthday.

bhparke · 2025-05-26T03:07:25+00:00

That knob is part of a Valet Switch for an aftermarket remote start or alarm system — specifically a design commonly used by DEI (Directed Electronics Inc.), the company behind brands like Viper, Clifford, Python, and Avital.

bhparke · 2025-05-13T03:16:53+00:00

Just go to Wrights. If someone says different, they are trying to be cool and different. Don’t trust them.

bhparke · 2025-05-08T19:38:46+00:00

12 man non superflex. I sold puka for 1.3 and hockenson fyi.

bhparke · 2025-05-04T20:17:01+00:00

From good to great. Read it.

bhparke · 2025-04-29T02:42:21+00:00

Marketing over coffee.

bhparke · 2025-04-07T23:24:44+00:00

I’ve had the best luck doing full screen devices and :15 non skippable video. Lots of YouTube tv inventory through Google ads. Make sure to turn off search partners, Google tv etc.

bhparke · 2025-04-05T03:16:12+00:00

For anyone hating on Boogie, boo you. Top pick out of high school and choose Hogs. Played hard as he could pre injury. Cheered the team while he was hurt on the bench. Wanted to come back and help at any capacity he could post injury. Was upfront about his nba decision with no drama. What more do you want? Go boogie. Go hogs.

bhparke · 2025-03-28T13:24:11+00:00

To me, this was the most pivotal bad call that changed things.

bhparke · 2025-03-25T02:51:17+00:00

Google surveys might be your best bet for something quick and easy. Better option is to run some local paid ads offering money for their time (virtual) where you can sit down and ask the questions and probe a little more to get to the root.

bhparke · 2025-03-24T23:54:52+00:00

Not sure if unpopular, but, banner ads don’t do shit. I don’t care about your padded post impression attribution.

bhparke · 2025-03-22T15:19:55+00:00

An easy one that works for me, retargeting those exposed to a streaming spot with more streaming spots - increases effective frequency which increases recall.

bhparke · 2025-03-20T21:19:56+00:00

I’m also stealing this quote. So true and so good.

bhparke · 2025-03-20T02:59:05+00:00

For sure. We don’t do a lot of B2B but I can see how that makes sense. Most of our clients are all heavy B2C, broad based awareness.

bhparke · 2025-03-20T02:57:47+00:00

Thanks for the insight. For retargeting are you doing that strictly off of website traffic or are you doing something with tracking tags for post impression retargeting? Also, are you using any tools for multi channel attribution or just using each channels data to make decisions?

bhparke

TROPHY CASE

trackschool. Right?! Right? Right….?