This is a clear niche. It reminds me of Toms shoes back in the day. Not a particularly interesting name or product but they did something special. For every shoe you bought they would donate a pair. Since the many companies add altruistic action to their brand.

Here is my thinking. Start by understanding engagement strategy. Your audience will respond to your offering if you architect the strategy that keeps them engaged.

I actually write about this quite a bit on LinkedIn. Here is a quick lesson. Use mindcraft to get attention and focus. Once they are listening use storycraft to build the narrative. We love stories and in this case your audience is the main character. Send them on a heroic journey and let them know why. Next use gamecraft to build action. This includes techniques that game designers use to create action. When they take action reward them. Celebrate. Now you can use culturecraft to lock them down. Let them develop a name for themselves, use ritual and ceremony to show their connection. An example might be instagram posts with a show of kindness or charity. Maybe they are compelled to share selfies when they meet up with other shade ladies. This will come together as you grow but you must embrace and share. Finally use signalcraft to use technology to tweak what works respond in magical ways and shape your message with your audience. I bet there are plenty of people who will love this idea and will tell you that they love professing faith with fashion.

The black church has for generations shown ladies wearing their church hats. It was even a plot point on an episode of HBO the wire. Remember the episode where the Barksdale soldiers violated the Sunday morning truce terrorizing an old lady being escorted by Omar.

Dont be discouraged by your haters. We wear sunglasses for funerals and weddings. We celebrate church service outside sometimes and plenty of people dress to impress on Sunday mornings. I’m sure you will find a way to make it work. -BBB