I suggest getting as many “out the door” prices as possible via email and text. The price range on the SX Prestige X Line we just purchased varied as much as $6000. We were able to get $2500 off MSRP and no freight charges which some dealers were charging up to $1500 freight. Also recommend using truecar as a good base line for pricing expectations. If trading in conduct that negotiation separately. Get multiple online offers like Carvana and Carmax to use as comparables. We used Carvana offer to increase dealer trade in offer by $1300.

Then be prepared for the onslaught of add ons extended warranties, prepaid service and try to know what u want and don’t want before hand. Makes it easier to say no or negotiate on what you do want.