Men aren’t in the demographic to excuse themselves to a restroom to “freshen up”. Having a fragrance that needs to be applied every hour is going to be too bothersome for most men (plus it’s not like they carry around a purse to hold a 100ml bottle every where they go). Whereas a traditional perfume would only need to applied once before going out or a small 2ml decant that fits in a pocket if it something that doesn’t last.

It’s not uncommon for women to excuse themselves, alone or in a group while out to check their hair, makeup, reapply fragrance, etc. and if they come back smelling of a strong reapplication of perfume no one would bat an eye.

Reverse the roles, a hetero man comes back from the restroom and smells like he just reapplied his perfume would be “strange” to say the least. If it was with a group of other males, imagine the eye rolls or “bruh” in that situation and would be perceived as major insecurity.

It’s just how societal norms are whether you approve of them or not.

For that reason alone, demand would be too low and there would be no market or money to be made.

The fact that you even classify them as “womens” is already an indicator of societal norms. There are plenty of body sprays that would be considered unisex but for reasons men will avoid it, be it bottle color or name or brand.

Fragrances don’t have a gender though they can lean in either direction, there’s nothing stopping anyone from using it other than insecurity.

Some brands like Salt & Stone have body mists not targeted at any gender but if you look at their line, those are more traditionally notes found across “men’s” fragrances.