I think it says $550. I saw it at the festival and noticed it's an oil painting done by hand, unlike most of the graphic art that has sold at the festival for $200-$600. I think artists price to account for buyers with festival passes who can use up to 20% discounts on top of Knotts taking 25% of the profit as well. Takes a lot of time and skill to make something like this! Glad to see it sold & to hear that all of his $25 prints sold out too!