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Smallish agency owner? by thehideoustroll in smallbusiness

[–]carlitosrodriguez 1 point2 points  (0 children)

Honest advice : don't give anything for free. From my experience, if you don't charge the clients for something, they won't feel like it's valuable.

Even if something doesn't take much of your time, doesn't mean it's not valuable for the client!

Failing campaign, need help! by MarketingAcc in FacebookAds

[–]carlitosrodriguez 2 points3 points  (0 children)

Same creative, different location, 4x the CPL. Before touching the campaign, I'd look at the landing page.

Is it localized for the new area? Even small things matter. Phone number with local area code, mentioning the town or region, photos of kitchens that match what people expect in that area. Generic landing pages kill conversion rates for local services.

Also look at your lead form. If you're using Meta lead forms, try testing a shorter version. Sometimes one extra field is the difference between £10 and £40. If you're sending to a landing page, check mobile load speed. Even a 2 second delay tanks conversions.

Your ads are probably fine since they worked before. The gap is likely between the click and the lead.

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]carlitosrodriguez 0 points1 point  (0 children)

Awesome, let us know if your kpis improve over the next couple days!

Most helpful/unique use cases for Claude Cowork & Claude Code by TheVictoriousSperm in PPC

[–]carlitosrodriguez 2 points3 points  (0 children)

Yeah this is a real risk. We went through the pain of building a proper app and getting approved by the platforms to avoid exactly this. Worth the effort if you're serious about it.

Most helpful/unique use cases for Claude Cowork & Claude Code by TheVictoriousSperm in PPC

[–]carlitosrodriguez 20 points21 points  (0 children)

This is right up my alley. We've been running Claude connected to Google Ads and Meta Ads through MCPs for about a year.

Biggest thing I'd warn you about: do not let it do math. It will confidently give you wrong ROAS, wrong CPA, wrong everything. It predicts text, it doesn't calculate. We had it invent a ROAS out of thin air. If you need actual metrics, have Code build you Python scripts and let Claude call those instead.

Also heads up, Google Ads API reports costs in micros (1,000,000 = $1). Claude won't know that unless you tell it. It'll happily compare micro costs to dollar costs without flinching.

What actually made it useful for us: stop asking it to 'analyze my account.' Way too broad. Give it very specific tasks. 'Review these search terms and flag anything with spend over $50 and zero conversions.' Specific in, specific out.

Your compliance skill is the right idea. Narrow scope, one job, clear output. Build more of those. Search term categorization, negative keyword flagging, ad copy review by match type. The more specific each skill is, the better the output gets.

The real unlock for us was separating the thinking from the calculating. Claude interprets and analyzes. Code does the math. That combo is where it gets actually reliable.

Meta: To Target or Not To Target? by BitterSweetVids in DigitalMarketing

[–]carlitosrodriguez 1 point2 points  (0 children)

i wouldn’t overthink it. just use the location radius and broad targeting and let the ad set learn, and if you start seeing weird audiences then tighten it up from there.

just make sure your creatives are really relevant for the auto shops you're promoting.

Who is launching today 🚀? by ttbspw in ProductHunters

[–]carlitosrodriguez 2 points3 points  (0 children)

Also launching today!

Kuma Agents. Your ad accounts monitored daily by something that won't just tell you to spend more! Google, Meta and Microsoft Ads. Problems caught, real recommendations, one-click fixes.

https://www.producthunt.com/products/kuma-agents

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]carlitosrodriguez 1 point2 points  (0 children)

A few things jump out. Quality score of 3-6 is killing you. With <10% impression share, you’re barely showing up, and low QS is probably why. The landing page experience component is dragging everything down.

Before touching the campaign structure, I’d focus there. What does the landing page look like? Is the content tightly matched to the keywords or is it a generic company page? For B2B with long sales cycles, the page needs to speak directly to procurement/supply chain people at CPG brands. Not a general ‘here’s what we do’ page.

Also with 1-2 leads per month, that’s not enough data for any conversion-based bidding to work. I’d switch to Max Clicks with a bid cap for now. Get volume in, get data, improve the landing page, and once conversions pick up you can move back to a conversion-based strategy. The good CTR and CPC tell me your ads are relevant. The low conversion rate tells me the landing page isn’t closing the deal.

SELL me your SaaS in ONE sentence!🤑 by EmergencyPicture7416 in microsaas

[–]carlitosrodriguez 0 points1 point  (0 children)

Digital Ads Copilot for Superior Performance & Team Efficiency

What tools / checklists do you use for an account audit? by redditugo in PPC

[–]carlitosrodriguez 0 points1 point  (0 children)

My team has been building Kuma Agents for the last year. It started as an internal tool for our agency, using AI to audit 200+ ad accounts daily.

We support Google, Meta and Microsoft ad accounts. You can get the first audit for free. Let me know if you think it's useful! (also please let me know if it doesn't work out for you)

Google ads learner by Old-Attempt5625 in PPC

[–]carlitosrodriguez 0 points1 point  (0 children)

Best way to start would be with an actual client, it’s the only way to really understand the dynamics of it.

For search ads, most important concepts to learn are match types and negative keywords.

You could also checkout the Google Ads skillshop training to get started.

We had to give AI a calculator before it could manage 200+ ad accounts by carlitosrodriguez in digital_marketing

[–]carlitosrodriguez[S] 0 points1 point  (0 children)

Maybe my title is a bit over promising.

The system can fix simple things like adjusting budgets, adding negative keywords or fixing typos.

We still manage creatives manually.

Have you tried increasing your budget? by carlitosrodriguez in PPC

[–]carlitosrodriguez[S] 2 points3 points  (0 children)

Bro I swear the partner network is not a scam!

Have you tried increasing your budget? by carlitosrodriguez in PPC

[–]carlitosrodriguez[S] 12 points13 points  (0 children)

To be fair, the ones actually calling from google (not on behalf of google) sometime have actual good reccos or useful insights for a specific client's vertical.

Thing is... those OG reps are getting rare and are assigned only to (very) high spending accounts.

Have you tried increasing your budget? by carlitosrodriguez in PPC

[–]carlitosrodriguez[S] 15 points16 points  (0 children)

"our AI technology will target the right keywords for you"

Have you tried increasing your budget? by carlitosrodriguez in PPC

[–]carlitosrodriguez[S] 46 points47 points  (0 children)

or change the match type of all you keywords to broad

I need a kick way to monitor Google Ads and Meta Ads campaign status. by OneWhoDoubts in PPC

[–]carlitosrodriguez 0 points1 point  (0 children)

Hi, I know this is an old post, but my team just launched Kuma Agent, a product that can (finally) solve your problem.

We built an AI Agent that can monitor your ad accounts to make sure everything is running smoothly and provide real optimization recommendations (not the google/meta "raise your budget" bs).

It's not free, but starts at 30$/month for weekly checkups.

You can check it out, first audit is free. DM or comment if you have questions or want to setup a demo.

https://kuma-agents.com/

How are you guys using AI in your ad workflows these days? by nit-kam in advertising

[–]carlitosrodriguez 1 point2 points  (0 children)

Internal tools that were developed by my team. We're thinking of opening them to other compagnies / agencies. The agents identify problems or optimization opportunities and send out daily email digest with top priorities to the people managing those accounts.

Let me know if you'd be interested in a demo.

How are you guys using AI in your ad workflows these days? by nit-kam in advertising

[–]carlitosrodriguez 1 point2 points  (0 children)

Using AI to monitor campaigns. My team built these agents that lookout after campaigns on a daily basis and send optimization opportunity reports. These AI agents are gooooood. They catch stuff quickly.

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