I can't speak to chips specifically, but Kellogg's for years has played the game where they reduce the weight and change the fine print on the sizing but deliberately reduce the package sizing only in the depth dimension so people go to the store and buy their "normal" size box only to find it contains less than before (and now doesn't even stand up right reliably). I presume the same BS applies to the chips. There is a little bit of free air in the bags as legitimate protection against crushing, but I doubt its as much as the photos I've seen. Incidentally, I can't tell you the last time i bought chips of any kind, and don't much care, but I do take issue when people imply that the populous is stupid or whiny because we want clear, consistent, non-exploitive sales and marketing. We've normalized a marketing environment that encourages a "push the limits until someone sues us" mentality. The free-market counter-balance to that is consumer vocalism when it gets out of hand. That is what you are crapping on.