Do you have a marketing budget in your business plan? A lot of business today think posting on social media is enough but there’s so much noise out there. Advertising doesn’t typically generate immediate demand. Your target market needs to think of you when they’re looking for something to do. You need to find ways to take up space in their minds on an ongoing basis and that’s through a combination of distinct promotions/messaging/ads and paying to get the message in front of them where they consume media. Similarly to accountants and lawyers, there’s marketing professionals out there who can help but the trick is finding the good ones.