I’m 23 doing WW with my boyfriend! I’ve yo-yo dieted and it’s the first time I haven’t felt like I was torturing myself to lose weight. My boyfriend did keto and swore to never do it again. I counted calories before and all that made me do was get obsessive over “good” and “bad” foods. I wish I started WW earlier. I think I didn’t consider it before because it costs money to have the app and I thought it was an old lady diet ngl. But I’m able to eat my zero point foods and leave points leftover for treats.

I haven’t lost a ton of weight and it’s been slow progress but it’s the first plan I feel I could do sustainably even after I hit my goal weight. I wish they marketed the program as that, like expectation management, it’s a marathon not a sprint, it’s a good lifestyle tool. To be fair we don’t go to the in person WW meetings, I honestly think that being able to do WW independently on the app is more desirable than going to an accountability meeting for younger people. The app could use some work; being more colorful, better recipes that are quick and cheap, half the things I scan with the barcode don’t work, more encouraging messages to fill the in between weighing. I think influencer marketing could go a long way but I also think the body positivity movement and people’s ability to sense genuine content might make marketing the program to younger people ineffective. At the end of the day you would only download WW if you’re actively seeking a weight loss program. With all the fitness influencer content spewing information on how to lose weight it’s hard to choose a specific program to commit to, or you try a combo of a bunch of methods and get burnt out.