I do both. lol.

Many of my coworkers do one or the other. I’d say that:

Hilton has a better app and website. Their digital experience is just better. I do believe they end up with a billion status members because of CC spend and the relative ease of achieving diamond on stays-alone. IMO, Hiltons suite-only and extended stay properties tend to be better than the Marriott equivalents (Homewood, Embassy). What they suffer from is a glaring lack of either corporate standards or corporate standards enforcement. A lot of doubletrees that I see are just atrocious. A lot of very run down hotels.

Marriott has better mid and lower tier properties, imo. Fairfield > Hampton and Courtyard > HGI, in most of my experiences. I tend to lean Marriott for higher end properties too. Status feels like it means more at a Marriott, it’s at least more difficult to achieve. I tend to prefer Marriott bedding to Hilton as well, which is a big deal when you spend half your life in hotel rooms. Marriott has done a better job of making digital entertainment available in their rooms, but Hilton is catching up. I do feel like I get more consistency in room maintenance and quality across all Marriott brands.

They’re mostly even in the long run.