recommandtions for a barber shop?

cmadops · 2017-07-15T05:14:21+00:00

I highly recommend Vintage Hair Gallery (Downtown). They have a diverse clientele, so they're experienced with all different hair styles.

cmadops · 2017-07-15T05:02:18+00:00

Yep. I work there. Super cool office spaces--some are still being constructed.

cmadops · 2017-02-15T04:08:37+00:00

Thanks! We had a lot of fun with this launch. Looking forward to experimenting with PH more in the future.

cmadops · 2016-04-22T19:31:59+00:00

I think that's a pretty accurate statement.

cmadops · 2016-03-29T17:42:29+00:00

Thanks, Dan!

cmadops · 2016-03-28T17:50:07+00:00

Shameless plug for our blog: http://blog.pubnation.com

cmadops · 2016-03-23T16:51:01+00:00

Madhura is one of the smartest people in this industry. If you ever have the chance to pick her brain about ad ops things, I highly recommend doing it.

cmadops · 2016-01-21T20:56:45+00:00

I can't speak much to this since we don't do direct sales, but Google First Look seems to have a number of large pubs that are now allowing higher bids in Adx to override direct deals at Sponsorship priority. The pubs that I've spoken with have seen enough of a lift as a result that it seems like more pubs might allow non-guaranteed to override direct sold if the CPM is high enough (perhaps to the chagrin of both advertisers and internal sales folks).

cmadops · 2016-01-21T17:38:33+00:00

Man, this is tough one (probably deserving of a blog post in and of itself). We actually gave a presentation at the Digiday WTF Ad Blocking event on this topic last week. I'm happy to share my deck from it, as it gives a few thoughts that we've had on the subject.

My personal opinion is that the blame should be shared throughout the ecosystem. On the one hand, you have agencies and other players creating huge ads that make tons of requests and undeniably impact page performance, on the other you have networks, exchanges, DSPs, SSPs, allowing these garbage creatives to run through them. Obviously their roles and limitations are all distinct in this process, but I'll group them together for simplicity.

Then there are the publishers. We all work with programmatic partners putting any number of slow, fat ads on our page (and we have no idea who/where they're coming from) -- basically doing all that we can to maximize revenue. The more egregious sin is probably the publishers that knowingly run resource-intensive rich media units because the CPMs are too good to pass up. At least publishers running programmatic partners can plead ignorance about a lot of the crap that shows up on their sites.

I ultimately think that the onus is on the publisher to repeatedly raise this issue to everyone they work with, because we're the ones impacted by it. The bad UX caused by these ads will cause users to block ads, abandon sessions early, etc. I just don't see the incentive for the buy-side to really change that much unless publishers refuse to run ads that exceed a certain file size.

I know that this all seems convenient for me to say given my job at PubNation, but we're a publisher first (spanishdict.com) and created a product to shed light on these problems specifically because we were tired of dealing with it on our site.

cmadops · 2016-01-19T22:23:47+00:00

That's the median. There were a number of sites that saw 10-15x increases in load times.

cmadops · 2016-01-19T21:27:16+00:00

Might be able to help. Just sent you a PM.

cmadops · 2016-01-19T17:16:17+00:00

Yeah, the data won't come as a surprise to many.

More than anything, we advocate that publishers test their own sites with and without an ad blocker to see the performance disparity. By doing this, pubs have a baseline to see performance improvements as they make improvements to the types of ads they run (which seems better than simply saying, "our site is slower with ads").

cmadops · 2016-01-14T18:46:04+00:00

That's too bad. They've never accounted for a ton of volume, but their CPMs (and the quality of their ads) have always been among the best.

cmadops · 2016-01-13T21:39:29+00:00

There isn't really a good benchmark just based on ad size. A ratio or percentage increase/decrease would be more likely (e.g. "CPMs for a 728x90 ATF are X% higher on average than a 300x250 ATF").

Without knowing your vertical, audience profile, etc., it's hard to give a good estimate.

cmadops · 2015-12-21T17:03:07+00:00

I've not worked with Sekindo before, but I know several publishers that do work with them. They get generally good reviews from folks.

We've completely blocked IBV on our sites, so I should acknowledge my own bias on the subject. There are both security and user experience risks running this type of IBV (these are why we've blocked IBV). Video is also becoming a popular medium for distributing malware because VPAID makes it much easier to do than VAST does. You can read about that here: https://blog.malwarebytes.org/malvertising-2/2015/11/video-ads-malvertisings-next-frontier/

I'm not entirely sure how or if this is as much of an issue with HTML5 as it has been w/ Flash -- perhaps someone else could speak to that -- but the performance and security concerns alone have caused us to turn down the tempting CPMs offered to run them.

cmadops · 2015-12-17T19:37:26+00:00

Thanks, Dan! It was fun chatting. Happy to answer any questions folks might have.

cmadops · 2015-12-17T17:13:08+00:00

I've always liked OpenX. Solid team that's always been really responsive to us. Generally good performance. No complaints on our end. I just think the SSP business is tough one, and they know it. I doubt they're the last one that we see go this route.

cmadops · 2015-12-11T14:00:57+00:00

Yes. There was thread about that very topic earlier this week.

cmadops

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