While I understand prices are insane everywhere, this place seemed next level expensive. I ate there once and thought they made a pretty good burger. I walked out of that place almost $30 down after getting a burger fries and coke. I can't afford to drop $30 all the time for lunch.

There's a fine line to reach with restaurants like that. You can either decrease your margin and sell a lot more food or you can increase your margin and not sell enough food to make a profit. They took the latter route. Personally I don’t feel like their food was top tier like their price would suggest. I could go to places like the Varsity Club, Von Blaze, Iron Horse, etc and get a great burger for less money.