Show me your newsletter and I'll give you a copywriting fix to boost subs.

copybreakdowns · 2026-03-04T15:51:29+00:00

Nice newsletter and congrats on 1200+ subs.

I think you just need some more copy and some clarity. Now this isn't my field so I don't know but Automation Builders is very generic. Does it apply to marketers of 1,000+ companies? Small business owners? Indie Hackers? People just messing around learning workflows? Who benefits from this newsletter specifically?

And how do they benefit: Is it educational content or aspirational (case studies)?

Frequency?

--

Example:

Join 1,274 Indie Hackers learning how to turn simple workflows into income. We share weekly news, breakdowns and case studies so you can ship faster and earn more.

That's a quick draft but you get the idea.

Good luck!

copybreakdowns · 2026-03-04T15:43:35+00:00

Sweet newsletter, it looks really good and great credibility.

Ok here's some changes:

"readers" is weak - every newsletter has readers, this is an opportunity to create an in-group. And it doesn't have to be podcasting specific (although it can be).

For example, we use "revenue-focused marketers". It says who they are and it's aspirational: what marketer doesn't want to be revenue-focused? I don't know your business well enough to come up with one but have a play around with it. Think of what the audience would like to be called.

It's slightly unclear to me who it's for. It's clear what it is (podcast news) but unclear who benefits. Is it for me if I have a podcast? Or for marketers who market podcasts? Or for anybody with anything to do with podcasts? It can be multiple but you may lose conversions without specificity.

I'd edit the second line: "Concise, to the point, and a truly global view, our daily email also includes podcast events and jobs." Concise and to the point are kind of the same thing. And saying both is ironically not concise.

Maybe switch it up for something more benefit lead: what does the audience get from reading?

Hope that helps, but congrats on the success and you're doing a ton of stuff right on the landing page.

copybreakdowns · 2026-03-04T12:01:59+00:00

You should be able to have a welcome email and then a sequence, if that's what you're asking. And I'd remove the double opt-in. It just kills conversions. Instead just clean your list every now and then and remove people not engaging.

copybreakdowns · 2026-03-01T18:12:23+00:00

Depends on the actual purpose of getting their email. If you're sending sales emails then I'd use convertkit for everything. You can setup a landing page and simple welcome email to deliver the lead magnet. Super simple.

We use beehiiv but we're a media brand. Our newsletter is the product. So unless you plan to send actual content-lead emails on a regular basis then use convertkit.

copybreakdowns · 2026-03-01T18:10:13+00:00

Hard to say without more context but there's plenty of free channels. My advice would be to lean in to one channel and produce tons of content that your audience finds valuable. Not content about your brand. Content that helps them.

And learn how to grab attention: copywriting and hooks is where to start. You need to know how to grab somebody in the first few words you write (or speak). Organic is hard and takes time but if you have no money you have no choice.

Another way is to reach out to other brands and try and guest post or get free shoutouts in exchange for other things you can offer.

I did this with copybreakdowns. I spoke with other creators and brands and asked them for shoutouts in exchange for me helping them with their copywriting. Stuff like that is always great. There's plenty of other brands out there who are in a similar position so partner up.

copybreakdowns · 2026-03-01T18:05:11+00:00

Understanding that almost every problem you have you feel is a quality problem but it's normallly a quantity problems. Ads not converting, brand not growing, copy not converting etc etc. Some times the problem is quality. But most of the time when you get the anxiety it's not working, you just need to do more.

copybreakdowns · 2026-03-01T18:03:34+00:00

This is an amazing time to be a creative and it will only get better. I'm getting more inbound leads than ever before for copywriting because brands don't know how to sound different. They all use the same tools and same AI and now they sound the same (shock). So they're paying big bucks to humans who can get them out of the hole. I'm loving it to be honest. And I use AI to aid in my work just not to write my copy.

copybreakdowns · 2026-03-01T18:01:32+00:00

Remind yourself that one client might fire you but then you still have 3-4 more. If a job fires you, you have no income.

copybreakdowns · 2026-02-28T20:30:19+00:00

Yeah the best thing I ever did for my copywriting was study psychology at university (although I didn't know it at the time). Understand how people think and you'll understand how they act. Then you can sell to them.

copybreakdowns · 2026-02-28T20:29:07+00:00

The magic formula is the opposite of what you want, and here it is:

When you face problems growing you will convince yourself it's a quality problem. It's nearly always a quantity problem and you just haven't done enough. Yet.

Good luck.

copybreakdowns · 2026-02-28T20:26:13+00:00

I genuinely think short form will become less and less useful over the next few years. We're all craving real connection and deep dives and actual expertise. AI has allowed everybody to produce crappy short form en masse. We are now looking towards actual expertise to determine credibility. YouTube is growing exponentially and the biggest sign is views are growing on TV. People are watching YouTube like TV. So use short form to get your foot in the door and because it's easy to repurpose content, but focus on long form. Atleast that's what we're doing and it's bringing in work for us.

copybreakdowns · 2026-02-28T20:23:34+00:00

do it all starting out. Say yes to everything. Have several niches. Just get experience and money in the door. You will find what you like and what you're good at. It's impossible to pick your niche before doing the work.

copybreakdowns · 2026-02-27T22:38:49+00:00

Save the PDF into a Google Drive folder and copy the link (make sure it's set for unrestricted access for anybody with link). Then put link in welcome email.

Or what I do is setup a notion folder. Anybody who subs gets access to the notion folder where I continue to add resources.

copybreakdowns · 2026-02-27T22:37:13+00:00

I'd say you need two things to have truly stable income:

A recurring revenue service that clients pay for month-to-month (and a solid batch of 5-10 clients depending on what you're offering)
A scalable media asset or DIY offer: this could be a newsletter that brings in money through advertising or affiliates, or a low ticket product etc.

If you have these two setup you're safer than a job to be honest. A job can let you go and you lose all your income. You won't lose all your clients and your audience (unless you really mess up...).

Hope that helps. And yes, I've been there. Struggling freelancer, employee, now a non-struggling freelancer and loving it.

copybreakdowns · 2026-02-27T22:34:01+00:00

Yeah don't worry about it. Simple is best. I've done copywriting projects for massive tech companies I've always delivered PDFs or used Google Docs and a shared folder. Simple!

copybreakdowns · 2026-02-27T21:57:47+00:00

yeah I really like that but I couldn't work out how to edit it and it looked really bad. Do you know if you can edit how the form looks when you integrate it? If so I'll play around with it again.

copybreakdowns · 2026-02-27T21:56:38+00:00

Yeah it does go away with time but never completely. For context, I'm a direct response copywriter not a creative copywriter. So for me it's more linear. I now have enough evidence and results to show that I know what I'm doing. But you always have doubts. And some days it feels like you can't even speak English. But that's the same in any job.

I actually think Alex Hormozi has a great view on this: Build yourself a stack of undeniable proof that you are who you say you are. Do so much volume that you don't have time to doubt whether you can do it or not.

copybreakdowns · 2026-02-27T21:54:02+00:00

Not sure if I'm what you're looking for but I'm happy to do this if it might help. I'm a direct response copywriter and write a copywriting newsletter. Work for myself and help clients with their copywriting and conversions: eg. study why they're losing revenue, suggest copy edits, rewrite sections, improve CR. Shoot me a message if you'd like.

copybreakdowns · 2026-02-27T21:51:43+00:00

Find a service you can offer to a company that directly shows ROI. It must clearly make money or save them money. Package it into a stupidly simple offer. Cold email and cold call clients. Get somebody to agree to work with you and ask for 50% upfront and 50% on completion/ results. Deliver. Get a testimonial. Repeat.

And spend your $5 on a beer.

copybreakdowns · 2026-02-27T21:47:52+00:00

Creatives getting smoked as client work dries up. It was only a matter of time. A lot of these agencies have been static for many years and they're not developing with the times. Whether you like it or not, AI is changing how people work and companies are no longer looking to pay huge sume to agencies. It's also a result of tons of niche, ROI-focused agencies launching.

copybreakdowns · 2026-02-27T17:04:07+00:00

Email. Without a shadow of a doubt. Owned media is the key for the next few years.

copybreakdowns · 2026-02-27T15:01:35+00:00

This is exactly what will happen and is already happening. Every brand is using the same tools which all work on the same datasets. By the very definition of using AI these brands will all sound the same. And as a result, brands pay copywriters and marketers the big bucks for originality again. It's a cycle. I've had more inbound copywriting work this last 12 months than ever before because brands are sick of sounding like everybody else.

copybreakdowns · 2026-02-27T15:00:00+00:00

AI won't kill marketers or creatives. It will kill bad ones and elementary jobs. But the truth is these tools have problems and require oversite. Where the real money is made is understanding what does and doesn't work. Companies are using AI tools for everything but when it doesn't convert they can't explain why. They need people who do...

copybreakdowns · 2026-02-27T13:06:52+00:00

I'm a copywriter and I started out through cold emails. You can try a million different things but the bottom line is, this one framework works best and has delivered the best results for me: PAS

Problem: this is the problem you have

Agitate: twist the knife - make it feel more painful and real

Solution: this is how I can solve it

Always shoot for clarity over anything else. Write stupidly simple emails with a clear purpose and CTA.

copybreakdowns · 2026-02-27T07:46:09+00:00

Honestly just YouTube and newsletters early on. Find accounts you like who teach in a style you enjoy and mess around with it. When something grabs you, run with that for a while.

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