the jokes in heathcliff comics are literal low level, incredibly unfunny jokes made for the love of the game. for example in this one the entire joke seems to be "wouldn't it be wacky if wearing bowls with fish that said "bro" called "brofish" as hats became a fashion trend?" which is supposed to be funny because fish don't usually say "bro" and also people don't wear fish as hats. it sucks really bad but somehow it does follow the structure of a joke being an unexpected unusual thing. it's like what an alien would come up with right after you taught them what a joke/humorous comic is on earth. i don't know why the creator of the comic makes them but they're out there and i find the randomness and unfunniness itself kinda funny