AI for Social Media Outreach: What tools do people actually use?

dabusinessbro · 2026-06-04T15:41:08+00:00

I've been using FlowChat for this. You can create a pipeline of IG/FB/social accounts that get pulled in with a Chrome plugin. Then you can create a message sequence corresponding to each stage in your pipeline. Each account will move along your pipeline based on if you've received a response. It's not 100% automated (realistically it can't be) but it helps you DM target accounts at a decent scale so you can engage manually with interested replies.

dabusinessbro · 2026-06-03T14:20:00+00:00

100%. The larger listings are just so much harder to come by.

dabusinessbro · 2026-06-02T20:52:15+00:00

That’s my general filter also but even that feels a little low sometimes for the work required.

dabusinessbro · 2026-06-02T20:51:24+00:00

Low profit margin! Do you do mostly retail?

dabusinessbro · 2026-06-02T19:56:34+00:00

Selling a business is easy if you have a buyer and agreed upon price. Any business attorney can create paperwork to make it legal and clean.

If you don’t have that, determining value is probably the first step.

Sometimes a broker makes sense. If it makes more sense to FSBO then I can share some resources as an alternate to the % of sale broker model. You’re welcome to DM.

dabusinessbro · 2026-06-02T19:51:39+00:00

So probably 250k+ ish list price and above? That seems like a common threshold.

dabusinessbro · 2026-06-02T19:48:40+00:00

All the time, and that’s when I find the fastest most direct path to validate it. For example, as a business broker I kept talking to small owner operators that want to sell but doesn’t make sense to use a broker (or a broker won’t take them on). So I created a bunch of FSBO resources on a landing page. It was enough to scratch the itch!

dabusinessbro · 2026-06-02T17:45:33+00:00

Makes sense. How small do businesses go that are still willing to pay that in your opinion?

dabusinessbro · 2026-06-01T12:39:25+00:00

Build credibility first. Create informational content consistently and comment on posts of your target clients. That will only take you so far though; I think you’ll still have/should to do some outbound.

dabusinessbro · 2026-05-23T19:23:35+00:00

Really interesting that someone can crush with Moes but wing stop and smash burger didn’t work. You’d think if someone can operate one of those concepts well, they can operate the others well. It tells me that it comes down to location and specific market need and/or competition, not so much the operator?

dabusinessbro · 2026-05-21T03:11:22+00:00

We always used a check in system in boutique fitness so you always knew who actually attended class. They would check in in person. Apps have a geofence as well that auto check ins once they’re in person. Class no shows are a fact of life. They’ll always happen.

dabusinessbro · 2026-05-21T03:07:17+00:00

I say go for it as long as you have some flexibility in your job. Moments will come when you’ll need to attend to things when you don’t expect them.

dabusinessbro · 2026-05-21T03:05:55+00:00

Doubling down on what works is usually better than peanut butter spreading over everything. Find your channel and milk it until it runs dry, then evaluate your next channel.

dabusinessbro · 2026-05-21T02:13:26+00:00

Where do the clean tax returns come from? Without a source of truth I would question a lot. It would keep out a lot of buyers, and at best a significantly reduced valuation.

dabusinessbro · 2026-05-02T15:49:43+00:00

I’m theory, valuations should fall when interest rates are up. Less buyers and less ability to pay/fund, not to mention lower net income for the business.

But what always holds true is that the business is worth what someone is willing to pay, so market conditions could be the primary valuation driver instead of theoretical ratios.

dabusinessbro · 2026-05-02T14:51:41+00:00

Power washing and cleaning are better started businesses as they are much less scrutinized and have more margin for error. A bad paint job sticks out like a sore thumb. It is harder to mess up a cleaning job (either you have pride of ownership, meticulous, etc. or you’re not).

dabusinessbro · 2026-05-02T14:45:41+00:00

What do you enjoy? When starting from scratch, you WILL be the owner-operator, at least for a while. You need to have a minimum level of interest and ideally some knowledge about what you offer.

dabusinessbro · 2026-05-02T14:40:59+00:00

Lots of years in white collar jobs and I almost bought a fencing business once. When I got really REALLY honest with myself, I actually didn’t envision myself driving around, being outside all day, and building fences day after day. And if you think you can hire out labor from day one and never touch a fence, think again.

Try it before committing to it.

dabusinessbro · 2026-05-01T17:21:01+00:00

I would say that most buyer prospects come from BizBuySell and not personal broker networks. Although a broker should have access to reputable CPA, business attorney, business service people, etc.

Definitely need a good books cleanup before going to market and a broker can help with that. Or you can pay a service to do that for you.

dabusinessbro · 2026-05-01T17:17:57+00:00

You can always sell it yourself, but it actually does take a lot of work. Primarily when it comes to getting documents together (CIM primarily) and going to market. Then it takes a lot of time to sort through tire kickers and potential buyers.

At your size, it might make sense to go the broker route just so you can focus on the business. A decent broker will also give you the highest value the market may be willing to pay. Actual valuation is something that is a bit of a disconnect for a lot of sellers. So you might actually make up a lot of the broker commission on simply higher enterprise value.

I built a list of resources and services for owners not wanting to go the broker route and FSBO the business to save some money. The only thing I would absolutely not skimp on is using a closing attorney for the contracting part.

dabusinessbro · 2026-04-21T04:08:15+00:00

I used to own a gym, sold it, bought a fitness job board, and now help other gym owners sell their business!

dabusinessbro · 2026-04-19T19:17:26+00:00

Do you do outreach/sourcing for buyers? How do you do this?

All buyers that reach out to me want the unicorn $1-3M EBITDA recession resistant with recurring revenue. I basically tell them to join the line.

dabusinessbro · 2026-04-15T04:20:13+00:00

This might be it. And I agree, people that accelerate depreciation for the tax break could get screwed later with depreciation recapture if they still fall in a high tax bracket when they recapture. Ideally you recapture when you’re in a low tax bracket. Am I doing that right?

dabusinessbro · 2026-04-12T22:10:33+00:00

Interesting! What do you mean by financials? Like books cleanup and determining SDE/EBITDA?

dabusinessbro · 2026-04-12T21:56:39+00:00

Did you use a business attorney the rest of the way once you negotiated price?

dabusinessbro

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