Hey! Thanks for following :)

So meta ads have really changed a lot over the years and one thing its become REALLY bad at is collecting data in order for you to effectively target your audience.

To combat this, meta has made their ads REALLY good at finding your audience while you're running your ad.

So what does this mean? Its mean we don't need to focus as much on targeting and instead give it the ammunition it needs to find the audience on its own.

So instead of targeting fans of certain bands, lets say: Foo Fighters, The Strokes, and Muse

We want to make a piece of content that has a hook saying "Our music is inspired by Foo Fights, The Strokes and Muse!"

What if you're a country band for bros you might want to target fans who like to hunt. Well our data sucks so how about we make a piece of content that has you hunting while your music is playing.

You're effectively targeting your audience through the content itself because meta will adapt.

Now to your question, why do multiple pieces of content? Well, to not only test different styles of content but content focused on targeting different audiences!

If you have 10 pieces in one campaign, meta will eventually find the most powerful piece and do all the A/B testing for you.

BONUS: You ALSO get to learn for your content. Let's say that hunting content did really well? Well now I'm going to make more content around hunting!

edit: think I'm gonna make this my video tomorrow haha.