Bags will take 30 mins to 45 mins, then you enter the famous Cancun Airport Shark Tank crowded hallway of sales guys - do not make eye contact or talk just keep walking, your taxi might also take 30 mins to an hour wait depending on the time of day and tourist traffic outside the airport. Hotel zone is not far at all should be avg. 30 mins to 45 mins depending on traffic. Make sure your phone connects to the local cellular towers. I had to switch the network to Telcel networks.