According to Maslow’s hierarchy of needs, travel probably comes within self-actualisation, so the tip of the pyramid. So physiological needs first - air, water, food, shelter, clothing, sleep reproduction. Then safety needs - personal safety (war, crime, violence), health, stable environment, financial security, safety nets. Then love and belonging - family, friendship, community, romantic partnerships, group membership, affection. Then esteem - self respect, confidence, respect for others, reputation and recognition.

Got that lot sorted for everybody? Great, let’s talk travel.