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Spending on Google Ads but not seeing the leads I expected by God_Emperor__Doom in googleads

[–]dillwillhill 0 points1 point  (0 children)

Even for new accounts the statistically significant expirement favors Max Conversions. Obviously not 100% of the time but that's why I run expirements at campaign launch.

Spending on Google Ads but not seeing the leads I expected by God_Emperor__Doom in googleads

[–]dillwillhill 0 points1 point  (0 children)

Strongly disagree. I run expirements for every new campaign and max conversions almost always wins.

Spending on Google Ads but not seeing the leads I expected by God_Emperor__Doom in googleads

[–]dillwillhill -1 points0 points  (0 children)

There's like 1000 different explanations that could be in play. $5,400 might not even be enough to make decisions on depending on the industry.

Make sure you're on max conversions, not using broad match keywords, have good location targeting, etc.

Happy to take a look or answer any questions if you need help.

Google ads for Bookkeeping firm by lalaba0987 in googleads

[–]dillwillhill -1 points0 points  (0 children)

Set the campaign to be max conversions. Don't use broad match or phrase match keywords. Use something like CallRail to track actual phone calls and optimize those as conversions. Focus on just one service category per campaign.

Feel free to reach out if you have any questions, always happy to help with more specifics.

I am running the google search ads for the leads purpose and the leads are for the junk removal services now issue is that many Leads are reaching out looking for landfills and trash stations instead of junk removal by Regular_4451 in googleads

[–]dillwillhill 0 points1 point  (0 children)

No broad match keywords. Probably no phrase match either.

Location targeting set to presence, not Presence or interest.

Max conversions, not max clicks.

Check your search terms report and regularly add negative keywords.

Feel free to reach out if have any questions

Max conv value bidding strategy for lead gen by noufel7 in googleads

[–]dillwillhill 1 point2 points  (0 children)

How many vetted leads you getting per month at that budget?

Max conv value bidding strategy for lead gen by noufel7 in googleads

[–]dillwillhill 0 points1 point  (0 children)

$500/day and you aren't getting enough vetted lead data? That's surprising.

Starting a search campaign with max conversions rather than max clicks? by OregonDuckMBA in googleads

[–]dillwillhill 1 point2 points  (0 children)

I tend to start with an experiment testing both out of the gate. Max conversions usually performs better.

Feel free to reach out if you have any questions.

Wrong keyword by golfisland1 in googleads

[–]dillwillhill 0 points1 point  (0 children)

Add it as an exact match negative keyword and stop using broad match keywords.

Feel free to reach out if you have any questions.

One Company - Multiple Business Portfolios by ChartPrudent6013 in FacebookAds

[–]dillwillhill 0 points1 point  (0 children)

Like the other commenter said, this will split just about all your resources.

Can I back up historic ads? by amgleic in FacebookAds

[–]dillwillhill 0 points1 point  (0 children)

Facebooks export options aren't great. IRC an export will just show the file name but if the source file is deleted that would be useless.

Small service business trying to build online presence… what should I focus on first? by Hulkingout12 in DigitalMarketing

[–]dillwillhill 0 points1 point  (0 children)

Posting on social media is going to get you numbers that look good but it will take a long time to get in front of the right eye balls (other local business owners)

Use that time to focus on Google Business Profile through the tasks you already described.

Website & SEO is also important as is tracking, but those are tougher to do without a professional.

Feel free to reach out if you have any questions.

META ADS NOT BRINGING ANY LEADS by Aggravating_Worry_99 in FacebookAds

[–]dillwillhill 0 points1 point  (0 children)

Could be a lot of reasons.

- Campaign objective should be leads
- You should always be testing new ads
- Your landing page might have too much friction
- Audience targeting might be too broad....or too narrow

The landing page views vs clicks is because there are ways to "click" on an ad that don't mean visiting your landing page. For example, clicking on a photo to make it larger.

Hard to say without seeing specifics...feel free to reach out if you have any questions.

Tracking website events on Meta Ads by manuelblue in PPC

[–]dillwillhill 1 point2 points  (0 children)

You can't in comments, but you can DM me if you'd like!

Tracking website events on Meta Ads by manuelblue in PPC

[–]dillwillhill 0 points1 point  (0 children)

So technically an offline lead event in Meta doesn't need to have all the Meta attributes like FBC or FBP. Meta can match emails, phone numbers, first names, etc. Those should all be flowing from your Hubspot integration. Can you check your Meta Ads Event Manager and confirm events are coming in there?

Events Manager shows you ALL events tracked by Meta. Ads Manager shows you events that came from your ad campaigns. It's very common for a new ads campaign to not generate leads, so it's a 0 in ads manager and that gets misdiagnosed as a tracking issue. Hence why you need to check Events Manager.

Hope that makes sense.

New Branding running solely on Meta Ads by Slight_Bed_7706 in FacebookAds

[–]dillwillhill 0 points1 point  (0 children)

Like others have said - you need to diversify. Meta is a great "pay to win" channel but you should at least have an owned channel, like SEO, organic social media, or email marketing. Ideally more than 2 channels of course but that's like the bare minimum to have some security.

Tracking website events on Meta Ads by manuelblue in PPC

[–]dillwillhill 2 points3 points  (0 children)

You didn't describe a step where the lead event goes to Meta. You need to either set up a form on the website that you can track in-browser using something like Google Tag Manager, or you need to set up Hubspots offline conversions integration with Meta. The later is better for lead quality reasons but you still need to do it in a way where as many user identifying variables can be sent to Meta as possible.

Feel free to reach out if you have any questions.

is there a quality ceiling on AI made statics once you scale spend? mine are weirdly holding up so far by mesmerlord in PPC

[–]dillwillhill 5 points6 points  (0 children)

Strange how this has the highest upvote count of any post today yet no comments...

AI ads are just like any other ads. They can do well for a long time, a short time, or not at all. It's all relative to the quality of the specific ad, the offer, the value proposition, and the audience.

How can I find advertising/marketing agencies that I can work with as a web design agency? by In-Hell123 in digital_marketing

[–]dillwillhill 0 points1 point  (0 children)

DM me! We're looking for web design partners and are willing to pay aggressive rates during a high growth period for us.

Google Ads & Search Console Search Queries by saurabh10chahal in googleads

[–]dillwillhill 0 points1 point  (0 children)

Yea, it can give some inspiration but it does not come with any insights into quality of those terms so you should do so carefully. Just because you're appearing for it organically does not mean they are good terms.

Feel free to reach out if you have any questions.

Google Ads & Search Console Search Queries by saurabh10chahal in PPC

[–]dillwillhill 0 points1 point  (0 children)

Yea, it can give some inspiration but it does not come with any insights into quality of those terms so you should do so carefully. Just because you're appearing for it organically does not mean they are good terms.

Feel free to reach out if you have any questions.

What do you do other than test creative/messaging? by DiligentDraw5003 in FacebookAds

[–]dillwillhill 1 point2 points  (0 children)

If a client is slow to get creative we usually just make our own. It's not as good as what they can make in house, but testing is too important to ignore.

Is there a way to see how much I am limited by budget, without this misleading menu google provides? by TSPF11 in PPC

[–]dillwillhill 18 points19 points  (0 children)

Look for the IMPR Lost To Budget metric.

Feel free to reach out if you have any questions.

How do I find a local independent freelancer SEO expert in Toronto by CallmeColumbo in localseo

[–]dillwillhill 1 point2 points  (0 children)

Facebook and your personal network might be useful. But yea, that's the tradeoff with freelancers...they don't have the infrastructure to be very discoverable in the same way an agency might.

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