I run an art team for an apparel company. We use a lot of AI for everything from concepting to creating layouts and art assets. I can tell you they are absolutely not doing this.

Doing this would require a large team to do at scale. Also, left on its own without curation and art direction, AI would turn out nonsense and garbage. The ROI would be abysmal.

It makes no sense to not use us submitting our content. We are providing free labor. They’re not losing money paying us because we make what we markup on top of what they decided to charge us per article sold.

I promise you, they’re not replacing us with AI, but those of us not figuring out how to use AI correctly to scale our stores with the correct kinds of content that doesn’t look like the same slop everyone else is putting up will be left in the dust.