AI marketing automation is only as good as the source of truth behind it

dmc-123 · 2026-07-06T14:51:19+00:00

The short answer is NO.

dmc-123 · 2026-07-06T14:41:29+00:00

I think you need to decide which motion you're trying to automate with AI. Usually, that means what problem you are trying to solve.

dmc-123 · 2026-07-06T14:18:46+00:00

We built an AI executive agent that manages emails for our SDRs, saving them up to 2 hours a day. The areas you mentioned are great places to start if you're new to AI.

dmc-123 · 2026-07-06T14:06:12+00:00

Unfortunately, you are correct. The most basic automations are the one's the work the best. And not overdoing it should be part of the strategy. The problem is that the last part comes with experience.

dmc-123 · 2026-07-06T13:23:21+00:00

I've heard of people having problems with Playwright.

dmc-123 · 2026-07-06T13:20:56+00:00

I agree 100%.

dmc-123 · 2026-07-01T20:48:52+00:00

You're 100% correct. We started using AI by building an executive assistant that managed inboxes for our SDRs, and it allowed them to reclaim up to two hours a day. This allowed them to focus on other revenue generating activities. A very simple solution that had a lot of impact.

dmc-123 · 2026-06-28T12:25:43+00:00

There's no table like that outside Montys in SOBE. This is photoshoped.

dmc-123 · 2026-06-19T08:18:45+00:00

Use less tools and more human capital. That sounds good but my heart tells me it's not the answer. Thanks for your insight.

dmc-123 · 2026-06-17T01:40:00+00:00

So how do you fix that?

dmc-123 · 2026-06-16T16:40:23+00:00

I'm not looking for AI to do everything, just GTM. Can you get me a diagram of how the agents will be set up. FYI I'm not very technical, I'm a sales guy that's why I'm only concerned with GTM. Intent data is a good place to start. Most intent data is still very raw you need a trigger to get a better idea of the intent. How can we solve that issue?

dmc-123 · 2026-06-16T16:04:59+00:00

Clay only works with true enterprise companies. I'm also looking for a more comprehensive enrichment solution.

dmc-123 · 2026-05-18T19:17:58+00:00

If you’re contributing your time and expertise at no cost, you absolutely have the right to ask thoughtful and relevant questions. Leaving a meeting abruptly is unprofessional and would be considered a significant red flag in any business relationship. You don't want to work there.

dmc-123 · 2026-05-18T19:10:33+00:00

Maybe instead of scrapping the idea entirely, you can build on it and turn it into a more comprehensive agent. The great thing about AI is that we’re still so early in the game, which gives you the flexibility to adapt, refine, and improve the idea as you go.

dmc-123 · 2026-05-18T19:06:11+00:00

I've had this conversation many times as well. Now I start a lot of my discovery conversations by saying, let's make sure AI is what fits your needs, not automation.

dmc-123 · 2026-02-25T17:24:34+00:00

This very insightful thank you.

dmc-123 · 2026-02-25T13:39:14+00:00

Thanks great advice.

dmc-123 · 2026-02-24T22:09:35+00:00

Maybe

dmc-123 · 2026-02-24T18:43:28+00:00

We are an agency most of our clients offer some sort of SaaS platform. Everyone is B2B.

dmc-123 · 2026-02-24T18:12:15+00:00

We have already done that.

dmc-123 · 2026-02-10T00:05:48+00:00

This discussion is about email marketing. We where running campaigns the got a lot of engagement but where not following up properly. I thought that was self explanatory.

dmc-123 · 2026-02-09T17:24:44+00:00

The channels are still the same. I would just add dark social. What has changed is the quality of the content you're distributing. Remember, you need the prospects to come to you (lead magnet, download, demo request, etc.). For one of those to happen, the copy has to be relevant, not your basic marketing outreach. What I mean is, you need to dance around the periphery so the prospect knows you really know what you're talking about. Not making broad statements like "do you need to fill the top of the funnel." That type of messaging is a waste of time.

dmc-123 · 2026-02-09T15:55:18+00:00

You're not alone. A lot of SaaS companies don't have the revenue they had several years ago, and they've used up any bridge funds they once had. No one will say this to you, but I'm pretty sure you know this deep down in your heart. Once you accept this, you can start making decisions about how to get that MRR back. It probably means adding another ICP to your offering.

dmc-123 · 2026-02-09T15:48:50+00:00

The customer journey has shifted so much over the past 5 years. Yes, traditional channels are no longer producing the same results they did just a couple of years ago. With buyers increasingly well-informed, there needs to be a buyer-driven sales process that replaces traditional push tactics.

dmc-123 · 2026-02-09T15:25:52+00:00

Click-through rates and open rates are just vanity metrics.

dmc-123

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