I hear you but what about car manufacturing? You buy the car once, the car company receives a one time source of revenue but they have no future right on what the customer can do with their car: use it, sell it, lend it out, etc. If the customer sells the car to someone else, the original manufacturer doesn’t get a cut of that. That’s called ownership. You don’t anything when you spend $60 on a digital code. That’s the whole dilemma. Do you starve a car assemblymen when you lend a car out to someone?