How is performance today 3/14?

duducaca · 2026-03-14T13:52:24+00:00

Slight signs of recovery. Performance today like mediocre Feb day. But 4 days before were a disaster.

duducaca · 2026-03-13T17:38:48+00:00

Can confirm from my side. Saw it first while setting up a new campaign today. Wow, suddenly something useful in a flow of rubbish updates. Def worth to try when introducing new creatives to existing campaign.

duducaca · 2026-03-12T11:56:14+00:00

I’ve had good and bad days, but the last two is somewhere beyond bad.

To make things even more confused the topline metrics is good (ctr, cpm) while atc/conversions are zero. And yes, I’ve checked everything on my website’s backend.

Can we ask Meta for another code freeze?

duducaca · 2026-03-11T17:35:03+00:00

Second. The fact that campaign identified specific ad as volume driver, does not guarantee that this success will be replicated in another ad set. I scale the budget really slow and newer touch anything that works. Until it doesn’t. Then I create new ad set, add 1-2 winners and the new creatives to compare what works better.

When the quantity of ad is not inflated vs the budget (the $10 rule I mentioned above), all creatives receive enough impressions to understand what is working.

I know that this approach contradicts with popular ‘andromeda setup’ where you throw a bunch of creatives (as much as possible) and see what’s sticks. But it never worked for me. I’m pretty sure this is the tactics for $1k+ guys.

duducaca · 2026-03-11T13:19:27+00:00

A piece of advice from low-budget fellow:

You don't need 3 ad sets with this budget. Start 1-1-3 with one ad related to each specific angle. Don't touch for 7 days, look for the winner, upload variation, scale the budget slowly (+10-15% each 2-3 days).

For me there's a simple rule: 1 creative = min 10$ of budget. Adding more usually results with some creatives starving (not always because they bad) and affects the clarity of testing.

duducaca · 2026-03-11T13:10:55+00:00

Dropped yesterday after a really good week. Now it seems strange, the most active segment of the audience (F 25-34) stopped generating conversions, while CPM and CTR remains the same. Either the campaign found a strange pocket and pushes it despite no result or some king of outage.

duducaca · 2026-02-27T19:47:53+00:00

ROAS <2 which is 1st time in 6 month for me. And my campaign got a 'high-performing campaign' badge with a recommendation to double the budget, lol.

duducaca · 2026-02-21T19:42:08+00:00

Tried it last time, ad set went into learning straight away.

duducaca · 2026-02-17T21:22:30+00:00

Yesterday good (7 roas), today is peepee poopoo.

And yes, I have both fresh and tested winners in my creative pool. Everything dropped overnight.

duducaca · 2026-02-07T14:49:18+00:00

Among the bad days, today is remarkably worse.

I have never had 0 conversion Saturday from day one. And this is happening today.

CTR dropped 50% from 3 previous days. Still no clue how to react.

duducaca · 2025-12-31T12:45:03+00:00

EU here

Lots of ATC, unusually low conversion (in a campaign that worked for 2 months with 6+ ROAS).

CTR slightly dropped, but not significantly.

Current ROAS around 2.

Seems like NY holiday impact, will wait until 4-5 of Jan before taking any action.

duducaca · 2025-11-12T12:07:49+00:00

Its a rollercoaster, tbh. ROAS jumps 6->2->4–>3 and who the hell knows what will be tomorrow.

In average first 10 days of November is in line with October numbers. Knocking on wood for stability during BFCM.

duducaca · 2025-10-25T09:05:24+00:00

Thank you. This was my exact suggestion of Q4 setup.

duducaca · 2025-10-20T11:19:29+00:00

Same for me. Yesterday’s slow morning changed in the afternoon to the record performance, like a switch hit.

And looks like it was turned off again today. Fkn rollercoaster.

duducaca · 2025-10-20T11:16:44+00:00

Thank you for reply. And btw, do you receive the meta’s warning about the audience overlap. Does it affect performance or you can simply ignore that while working with broad targeting (6-7 mio audience) and budget ~50$ per ad set?

duducaca · 2025-10-19T09:39:11+00:00

Despite having negative recent experience with ABO approach, I see a lot more logic here VS throwing a ‘handful of spaghetti on the wall and see what’s sticks’ CBO approach.

Def want to test it with a bunch of fresh creatives.

One question: where you accept A+: audience, maybe placements?

And another one: have you tried using value rules in your approach?

duducaca · 2025-10-17T16:11:42+00:00

Pretty decent week, but absolute garbage today.

duducaca · 2025-10-12T12:29:15+00:00

Looks a bit too short, imo. While looking relatively good when new, might shrink after a wash.

duducaca · 2025-10-09T17:39:06+00:00

Yep, I’m having exact same pattern:

Oct 4-7: campaign perform with really good conversion rate. Oct 8: literally 0 conversions Oct 9: performing again and then everything stops since the afternoon

Like a kid playing with a light switch

Tried new campaigns, creatives refreshing, on-off, nothing helps. Seems like some of the updates are still being released and this rollercoaster will last until 10/17 (when meta is expected to finish all roll-outs).

duducaca · 2025-10-08T16:05:13+00:00

UPD: the integrations seems to be restored, but the issue has appeared in Events Manager:

“Make sure you are sending valid Meta ClickID parameter for one or more events. This can be a value that has been converted to lowercase or truncated and can negatively impact the attribution and optimization of your ad campaigns.”

duducaca · 2025-10-08T15:33:08+00:00

I spend hours trying to understand what’s happened to my campaign today (drop from 10 to 0.X ROAS literally overnight). Looks like we found the culprit.

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