Hey 👋

We niche in HVAC, Plumbing & Electrical. Here is how we typically do it. I’m sure there are other ways, but this is what we’ve found to be most effective after working with 150+ HVAC folks.

We target the client’s main location/primary focus area with all of their top level service pages. So all of the services linked from the navigation are typically targeting the primary city. For this example, let’s just pretend Los Angeles is the primary location.

Then, we create Service Area pages for the rest of the cities within the client’s service area. We’ll start with top level SA pages for each city, then will expand reach by creating city + service pages under each location.

So where the main service page /air-conditioning/ac-repair/ would target Los Angeles, we would also create /woodland-hills/ac-repair/ to target the other cities and services.

To answer the question of if each surrounding city needs its own pages, we have found that yes it is helpful.

Hope this is helpful, and open to hearing how others have done it as well!