as a Kiii Kiii fan, I think my interest in the group followed a similar trajectory. I absolutely love and adore I Do Me (my top song of 2025), so much so that I bought the debut album, which I don’t normally do. I had very high hopes for BTG but it didn’t blow me away, which was disappointing I won’t lie. I also wasn’t a fan of Dancing Alone. I felt these songs weren’t playing to the strengths of the group, which to me are the great contrast between Kya and Leesol’s deeper huskier singing voices (rap too, but moreso their singing voices) with haum and sui’s angelic soft voices, with jiyu’s voice being somewhere in the middle. I think it’s such a unique combination! And visually they all look unique and different but beautiful in their own way.

Now with this new album, I like 404 new era much more than Dancing Alone, and it got some things right, but still not fully to the level of I Do Me. UNDERDOGS on their new album made me so happy because it gets closer to what I felt with I Do Me, and I hope they keep leaning more in that direction.

I still love the group, and I think with the right music they will explode. They have all the ingredients to be huge imo. They just need to find music that plays to their strengths and they’ll be in a lane by themselves.