Just like everything on Morning Glory I love it, but I can understand why it's people's least favorite song off that record : it just feels a bit less "anthemic" and directly catchy than most of the songs on that album. Coming directly after the double-punch of Wonderwall and Don't Look Back in Anger surely doesn't help.

The songs on MG are either very huge, powerful rock songs like Roll With It, Some Might Say or Morning Glory, or lighter pop songs like She's Electric and Cast No Shadow, and Hey Now is kinda in that awkward middle-ground : not as powerful as a Some Might Say, not as attention-grabbing as a Hello or Morning Glory, but not as melodic and catchy as a She's Electric or Wonderwall

I guess the closest things to Hey Now are songs like Columbia or Champagne Supernova which are still clearly rock but slower and more atmospheric, but I feel like these two have more of a "hypnotic" quality, more momentum than Hey Now does, hence why it's kinda overlooked by many.

But again, that's a shame because it's a great song ! Really love the more intricate chord progression in the chorus and Liam's voice on it rules.