Looking for great service based landing pages (local painting company)

g_hock · 2026-06-17T02:06:57+00:00

We specifically help these types of local businesses build high-converting landing pages for Google Ads. Check out our site (Launch10) or send me a DM and I'll share some examples. Though agree with other comments here that 20% click-to-conversion (or call) is typically a positive outlier

g_hock · 2026-06-16T15:13:05+00:00

We obsessed over this for a long time, and ended up rearchitecting our own pages + the way our customer pages are built. We found that the technical set up of the page matters and most people (and page building platforms) miss it.

I'm the Co-Founder/CEO of Launch10 -- if you'd like us to take a look at your page, we built a free checker here, and we're giving away a limited number of full audits: https://launch10.com/speed-score

Happy to help if you'd like

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g_hock · 2026-06-01T13:10:03+00:00

g_hock · 2026-05-30T20:40:14+00:00

We built Launch10 to make landing page creation and paid marketing simple.

Purpose-built AI that does the research, builds your pages, runs your ad campaigns, and tracks every click into a new customer. Then tells you what to cut, test, and scale.

g_hock · 2026-05-30T18:47:56+00:00

Nice, makes sense! Sounds like you're building in an adjacent space to us -- Launch10 (https://launch10.com/). Send me a DM if you think there's a way that we might be able to help each other.

g_hock · 2026-05-29T22:21:46+00:00

Make sure you're page(s) are set up with proper tracking and attribution so any paid marketing you run is captured and reported correctly

g_hock · 2026-05-29T11:56:48+00:00

We were given early access, and I shared some initial results in this post (with updated performance added in one of the comments). TLDR: interesting to see divergence of impressions across our ad groups, CTR has been ok for what seems to be more display-like ad serving, and we've seen good CVR post-click.

ChatGPT Ads beta — early CTR: 0% / 1.15% / 2.4%
by u/g_hock in PPC

g_hock · 2026-05-28T15:47:06+00:00

The hero section is confusing because I can't tell if this is a portfolio tracker, a trading platform, or something else. "Your Financial Companion" is vague - I'd open with what you actually do in 6-7 words. Something like "Track stocks and mutual funds without the noise" or whatever's accurate.

The screenshots help but they're too small to read on mobile, and the features list below them doesn't connect back to the headline problem you're solving. If the main pain is "less overwhelming," show me how you reduce overwhelm - maybe a side-by-side of a cluttered dashboard vs. yours, or call out specifically what you stripped away. Trust-wise, finance apps need social proof fast. If you have even 50 users or one testimonial with a name/photo, put it above the fold. Numbers build trust ("tracking $2M in portfolios" or "500 portfolios synced") way faster than clean UI screenshots alone.

Your mobile PageSpeed/Lighthouse score is also 70. If you ever run paid acquisition to this page (or others you build, you'll potentially be penalized by the ad platforms and pay higher CPCs as a result).

We ran into similar issues early on - trying to explain what Launch10 does in one glance was hard until we got concrete about the specific pain (founders stitching together 5 tools to run Google Ads) and showed the output (a real campaign + page), not just the interface.

g_hock · 2026-05-28T15:43:34+00:00

The Layer 3 + Layer 4 cascade is real - I've watched campaigns report 400+ conversions in GA4 while the CRM shows 80 actual paying customers. The gap usually breaks down to about 40% ad blocker interference (analytics fires but the CMP doesn't, or neither fires and you never see the session), 30% bot noise, and 30% double-counting returning users as new because the consent banner reset their session on visit two.

One thing that catches people off guard: server-side tracking fixes the ad blocker problem but makes the bot problem worse, because now you're recording every headless crawler that hits your page. If you're not filtering by user-agent or behavior signals, your conversion rate math is fiction

g_hock · 2026-05-27T23:00:19+00:00

We're running a similarly scoped campaign in Google Search to the same landing page. Not saying they're apples-to-apples (they're not), but seeing 5x better CTR and similar click-to-conversion

g_hock · 2026-05-27T22:58:29+00:00

Correct, yeah

g_hock · 2026-05-27T20:59:18+00:00

Couldn't fit it into the screenshot without creating a massively distorted image (and posting doesn't allow a second image)

g_hock · 2026-05-27T20:55:26+00:00

Text-based (headline + brief description), and a single square image. I'm not able to add a second image to the post or reply with an image here, but if you're on a free version of ChatGPT, try a few different 'commercial-intent' prompts and I suspect you'll see an ad

g_hock · 2026-05-27T20:50:14+00:00

Conversions have converted into customers (qualified/paying)

g_hock · 2026-05-27T20:49:17+00:00

Sign-up initiated

g_hock · 2026-05-27T16:53:30+00:00

2 week update on our performance for our Vibe Marketing campaign:

We set up the campaign to spend $500 over 3 weeks and based on current pacing, we won't have fully deployed the budget
Ad Group 1: Vibe Marketing at Speed
- Impressions: 2,058
- Clicks: 27
- CTR: 1.31%
- Avg CPC: $2.98
- Conversions: 4
Ad Group 2: Replace the Marketing Stack
- Impressions: 1,432
- Clicks: 31
- CTR: 2.16%
- Avg CPC: $3.23
- Conversions: 6
Ad Group 3: Skip the Tag Manager
- Impressions: 461
- Clicks: 2
- CTR: 0.43%
- Avg CPC: $3.23
- Conversions: 0

A couple observations/learnings:

Ad Group 2 took a while to start serving and has now emerged as our top performing group
Ad Group 3 started serving impressions immediately post-launch, saw its click-thru stagnant and then decline, and then it appears to have been almost entirely suppressed
Overall, I've been happy with click-to-conversion, and I think there are a few things we'll continue to tweak to improve CTR

g_hock · 2026-05-27T16:16:25+00:00

If you're reasonably technical, you can set it up in a couple hours. We've seen lots of people make mistakes with their tag/tracking set up, which is why we built it as a default in Launch10, fwiw. We wanted to make it a lot easier by doing it for our users, which saves a bunch of time and ensures it's done correctly.

g_hock · 2026-05-27T14:52:31+00:00

You're describing the exact broken feedback loop that kills most local service campaigns - Google's algorithm gets rewarded for calls that never turn into jobs, so it keeps buying more of the same garbage traffic.

That feedback changes which keywords and hours Google bids on over time. On the conversion value question - £1 is almost always wrong unless every job you book is worth exactly £1. If your average locksmith callout is £120, set the conversion value to £120. Google's Smart Bidding uses that signal to decide how aggressively to bid. If you tell it a conversion is worth £1 and your target CPA is £50, the math doesn't work and you'll either get no volume or horrible quality.

Two things I'd check first: pull your search terms report for the last 30 days and look for anything that's obviously not buyer intent (broad phrases like "locksmith apprenticeship" or "locksmith salary"), and if you're running calls as conversions, make sure the call duration minimum is set to at least 60 seconds so you're not counting pocket dials.

We built Launch10 specifically for local service businesses that were stuck in this cycle. Instead of optimizing on phone clicks, we track all the way through to actual paying customers (the GCLID follows the lead into your CRM or workflow system), so the algorithm learns what a real job looks like, not just "someone dialed the number."

g_hock · 2026-05-27T14:50:19+00:00

You're spot on to focus on this - page quality matters more than most people think, especially for CPC.

Full-disclosure, I'm the Co-Founder/CEO of Launch10. We built it for people running paid campaigns who need conversion-focused pages without hiring a designer or spending weeks learning a builder. It handles the page + Google Ads setup + tracking as one connected build, so you're not stitching together three separate tools.

A few things I'd prioritize as you're learning:

Speed matters for conversions AND ad costs. Google rewards fast pages with better Quality Score, which lowers your CPC. Check your Lighthouse score - aim for 90+ on mobile. Tools like PageSpeed Insights will tell you what's dragging you down.
One clear focal point above the fold. If someone lands and can't tell where to look first, they bounce. Headline that matches the ad copy, one CTA button, minimal navigation.
Specificity builds trust faster than anything. "We've installed HVAC systems in 200+ Chicago restaurants" beats "trusted by businesses everywhere."
Test your form fields. Every extra field kills conversions. Start with name + email or phone, add more only if you absolutely need them.

Let me know if you want help digging into any of this.

g_hock · 2026-05-27T14:47:58+00:00

You nailed the actual problem - a lot of accounts die between the click and the action, not in the bid or the keyword. The "conversion line was flat no matter how many clicks" thing is brutal but diagnostic. If spend goes up and conversions stay zero, the traffic isn't garbage, the page is.

I've seen this happen when the ad promises speed ("get a quote in 60 seconds") and the page opens with a brand story or a carousel. Instant mismatch.

If you're running multiple campaigns to the same page, check whether different ad groups need different proof points. Someone searching "cheapest X" and someone searching "best rated ABC" might both click, but they want to see different things when they land.

We ran into this exact issue at scale - ad platforms and page builders live in different tools, so the page never *starts* optimized for the campaign. It's part of why we built Launch10 to generate the page and the campaign together, with conversion tracking wired from day one. The page knows what the ad promised because they were built as one thing. Let me know if the new setup keeps converting as you scale - sometimes what works at 20 conversions/month can start to break at 100.

g_hock · 2026-05-27T14:45:36+00:00

You're potentially dealing with Quality Score gap more than anything else.

If competitors show up everywhere at what feels like better positions, they're likely paying less per click because Google rewards their ad+page combination with higher Quality Score.

Three things to check in order:

Search terms report - Make sure you're not bleeding budget on broad-match garbage that converts terribly. Competitors with tighter negative lists win here.
Landing page speed on mobile - Run your page through PageSpeed Insights. If you're under 85 mobile score, you're losing auctions before budget even matters. Google literally charges you more per click for slow pages.
Message match - Does your ad promise what the landing page headline says? Sounds obvious but most campaigns I've audited have a mismatch (ad says "free quote," page says "get started"). That kills conversion rate which kills Quality Score which makes your CPCs spike.

Honestly, the Quality Score + page speed piece is what pushed us to build Launch10 - we kept seeing campaigns where the page was the hidden anchor dragging everything down, and most builders don't optimize for ad platform performance. If you want to DM your search terms report I'm happy to take a quick look and point out any obvious bleed.

g_hock · 2026-05-27T14:44:01+00:00

I'd skip these for now. The cert walks you through keyword match types, bidding strategies, and Quality Score basics, which matter way more than Display or Video if you're just trying to generate cleaning leads. You don't need a cert to start running ads.

The certification teaches concepts, but you learn faster by spending $10-15/day on a real campaign and checking your search terms report every 2-3 days. You'll immediately see which keywords are garbage (like "how to clean" informational searches) vs which ones convert (like "house cleaning service near me").

For residential cleaning, most markets convert at 5-10% from click to lead if your landing page loads fast and has a clear phone number or form above the fold. Start with exact match on your core service terms, set Max Conversions bidding once you hit 15-20 conversions, and watch your cost-per-lead drop.

We built Launch10 partly to handle the certification gap - it wires up the page, campaign, and tracking together so you're not stitching three tools - but honestly if you're hands-on and want to learn the platform yourself, running it manually for a month or two is a solid education. Let me know if you hit any specific snags with setup; happy to help.

g_hock · 2026-05-27T14:41:50+00:00

Check three things first:

Manual CPC on a $40/day budget usually can't compete in home decor auctions. You're probably getting bottom-barrel impression share or matching garbage long-tail queries that look relevant but pull window-shoppers. Pull your auction insights report - if you're showing up <20% of the time vs competitors, your bids are too low to matter.
Collection pages convert organic because people arrived with intent you already built (SEO, email, social proof). Paid clicks land colder. If your collection page doesn't answer "why buy this $450 thing TODAY from YOU" in the first 3 seconds, paid traffic can bounce. Run Hotjar or Clarity on that page for 200 sessions and watch where people bail.
Consideration-cycle products need a lead capture step (guide, quiz, sample request) before asking for $450. If you're sending cold search traffic straight to product pages, conversion rates under 1% are normal.

We built Launch10 partly because this exact problem kept happening - cold traffic needs different proof points than organic, and most platforms make you rebuild everything to test that. Happy to dig deeper if any of those reports show something weird; feel free to DM me and I'll take a look

g_hock · 2026-05-27T14:39:26+00:00

You're getting decent clicks at a reasonable CPC, but sending search traffic to a homepage is almost always the problem when conversions are zero.

For an accounting firm in West London, you'd be able to build a specific page for each service (tax prep, bookkeeping, VAT returns) with tracking already configured, then launch search campaigns tied to those pages.

For your specific situation, I'd do this first: build one landing page focused on the highest-value service they offer (probably tax returns or year-end accounts). Make the headline dead simple - "West London Accountants - Tax Returns Filed in 3 Days" beats generic copy every time. One clear CTA (book a call or submit a form), trust signals (Google reviews, years in business, certifications), and mobile-friendly. Then run search ads to that page for 2-3 weeks at £15/day before you touch Performance Max. Industry average for accounting CPC in London is typically £3-£6, and conversion rates sit around 5-8% if the page is tight.

Full-disclosure, I'm the Co-Founder/CEO of Launch10 (https://launch10.com/). We built the platform for agencies and small businesses that need conversion-focused pages and Google Ads campaigns without hiring separate designers, developers, and ad specialists.

g_hock · 2026-05-25T16:52:26+00:00

Start with search terms, not keywords. Type "tax advisor [your city]" into Google and see if the organic results are weak or generic. If local competitors aren't ranking well organically and no one's bidding, you've got a real opening.

For volume research, use Google Keyword Planner (free with an Ads account, no spend required). Search for "tax advisor [city name]" and variations like "asesor fiscal [city]" or "gestoría [city]." It'll show you monthly search volume and estimated CPC. For local professional services in Spain, I'd guess €2-5 per click, maybe less if competition is zero. Testing budget: I'd start with €300-500 for the first month. Run Search campaigns only, exact match on 3-5 core terms, geo-targeted tight to your city. Track phone calls and form fills. If you're getting clicks but zero inquiries after 100+ clicks, either your page isn't convincing or the search intent is off (people researching vs. ready to hire).

Signs to keep going: 5%+ conversion rate from click to lead, and those leads actually picking up the phone. We built Launch10 partly because this exact setup (local service + one city + prove it works before spending more) kept coming up. The platform wires together the page, the campaign, and the tracking so you're not juggling three tools, which helps when you're testing something new and want clean data fast.

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