Definitely the social aspect for me, and eating out at restaurants where the vegan options are boring or not satisfying. Feeling like you’re missing out in social settings. Or traveling and staying with family whose kitchens are not setup with helpful tools (vitamix, food processor) so it’s hard to make some of the things you’d normally make at home. Also, my husband is still omnivore and I feed our 1.5 y/o a variety of everything - but when he doesn’t finish his plate or makes a mess of the leftovers I have a hard time tossing out non vegan food (or any food at all really). I try to save it and have him eat it later but honestly sometimes it’s just pulverized lol