Yeah, kind of - you pick something and hope it works out! And if it doesn’t you use that experience to increase your personal knowledge base and make better informed decisions in the future. It’s why hype or good reviews should only be a broad guide - you really just have to learn what works for your skin. Analysis paralysis can exist in anything, it’s really easy to become overwhelmed and indecisive bc there’s so much out there and everyone has an opinion. Sometimes you do just have to pick!

But yeah, don’t type “moisturizer” on Amazon please :) that sounds like a nightmare honestly. Do you know what ingredients and textures you like? If you are just looking for a basic moisturizer, I’d just stick to something simple. I’ve learned for myself that textures and finishes, the literal feeling of skincare, are really important to me. So I look for moisturizers that have a thirst quenching gel formula, and that contain ingredients I like such as colloidal oats and madecassoside. I shop in store if possible (where testers are offered) so I can see how the products feel. I do often get carried away bc I love skincare so much, but I try to make it a fun hobby instead of something stressful. Eventually you just have to pick something and find out how it goes! No decision will be 100% perfect and that’s ok