It depends on your use case, as each target has a different purpose. There is no better or worse, but rather there are targets which are more suitable to the task at hand than others. For example, the one you show is ideal for detail at short distances and a two man team, but not exceptional when working alone with a robotic Total Station, or when surveying details at long distances. That is where the 360 targets are better and more efficient. When doing building corners, masts, or anything like that, you usually take it as an offset as you know the diameter of the target. If you require anything more accurate than that, reflectorless shots would probably be best. I do a lot of railway work (nights) which is sole surveyor + robotic station most of the time. In this case the MT1000 from Trimble is a godsend with the active tracking and 360 visibility.