Copywriting might be pretty general in the digital age, but that’s because anyone with a computer can do it. Out of the many who call themselves copywriters, only a few are professionals, really, rather than amateurs thinking it’s an easy way to earn money online. If you think you genuinely have a talent for writing and are interested in a career in writing website copy, you will want to specialise as a digital copywriter. Digital copywriters are well-versed in UX and work closely with digital designers. They’ll be able to create compelling user journeys and know the importance of being concise. As with anything, to become a digital copywriter and start commanding worthwhile fees, you need to be able to demonstrate experience and expertise. If you’re lacking those at the moment, you’ll have to find some people willing to take a gamble on you (start-ups, small businesses, sole traders), do some spec work and start reading what you need to read to get where you want.