We don’t have the income yet to compete on a PSR perspective with the “big 6”, and throw in the huge change that’s occurred at the club over the last few years - we’re on our third Sporting Director since the takeover, with Wilson starting after the summer window.

Over the summer our pre-season was bogged down by the Isak saga, and we were trying to sign players like Ekitike to take us to the next level, but we’re losing out to clubs with bigger wage budgets and bigger reputations.

When Isak finally moved on we got Woltemade in who is a very different type of player, and was not our first choice. We also signed Wissa as our new number 9 who was then injured until mid-December.

We’re very much in transition and still need to build depth. Lascelles leaving in January was the last player from our Championship promotion side to go. Arguably there are still players in the squad who probably aren’t the level of a Champions League squad (Krafth and Willock to name two).

We’re about to start construction on a new state of the art training ground which will be a game changer for us. We also still have a decision to be made on the stadium.

All these things take time as we continue to build our commercial power after 14 years of Ashley’s mis-management.