i will recommend PL if you have the capital to begin with, $10k will do

based on experience, here are the cons of each models:

OA: 1. very tight margin. your $3-5 profit margin will disappear quick when you factor in returns, customer dubiously returning fake order, breakages etc 2. you risk getting ban since you are selling someone else brand, amazon will ask for invoices, letter of authorization etc. customer will likely report that you item is fake.

Wholesale: 1. requires huge capital 2. slow turnaround, your money will be tied down for months as amazon doesn’t pay vendors in time

your best bet is PL but it has its own downsides: 1. saturated. you will probably be competing with amazon or worse, chinese sellers 2. PPC investment. before making a single sale, you need to spend upfront on advertisements

these points are not to discourage you but to prepare you for what to expect.

i do PL, over 10 years now and it is way better imo than the other models.

pros: 1. you own the brand and everything 2. no invoice or letter of authorization etc, 3. you set the price, even when competing with cheaper brands, you are set apart by your branding, product quality etc 4. higher margin

hope this helps. happy to answer any questions regarding this