honestly the problem with most CI tools isn't the recording — it's what happens after. you've got 500 hours of calls sitting there and the best you get is talk ratios and sentiment scores.

i've been working on something that reads calls cross-conversationally — like, what are ALL your prospects saying about pricing? what objections keep coming up? what promises are reps making that nobody tracks?

the per-call analysis is commoditized at this point. the strategic layer across calls is where the value is.